Veröffentlicht am 2026-11-02
Same chain, different price across Taiwan: Pizza Hut's Super Supreme (large) varies by 44% between restaurants
As fast food pricing becomes more data-driven, Drive Thru Index compared what five chains charge at each of their own restaurants in Taiwan, on 2 November 2026. The gap between a chain's cheapest and most expensive restaurant is at most 44%; in the US, the price of a McDonald's Big Mac varies by 114%.
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Die wichtigsten Fakten
- Pizza Hut Super Supreme (large): NT$299 to NT$432A 44% spread across 331 restaurants; 100% charge NT$432.
- KFC: NT$124 for the Fried Chicken (2 pc) at all 200 restaurantsThe same basket of five items costs NT$468 at every one.
- Napoli Pizza: NT$269 for the Supreme Pizza (large) at all 135 restaurantsThe same basket of five items costs NT$897 at every one.
- Burger King: NT$144 for the Whopper at all 96 restaurantsThe same basket of five items costs NT$480 at every one.
- Big Mac in the US: 114% from the cheapest restaurant to the dearestAcross 13,682 McDonald's restaurants; percentages only, prices are never converted.
Fast food chains are collecting more and more data about their customers through mobile apps and loyalty programmes: accounts with their details, and what they order and when. They are also experimenting with AI and data-driven pricing. Meanwhile the same item can cost very different amounts from one restaurant to the next, and customers cannot see why. Drive Thru Index publishes every restaurant's real price, every day, so anyone can check.
Across its 331 restaurants, Pizza Hut's Super Supreme (large) costs from NT$299 (龍潭區, Taoyuan) to NT$432 (330 restaurants): the most expensive charges 44% more than the cheapest, and 100% charge the typical NT$432. The same basket of four items costs from NT$622 to NT$838, a spread of 35%.
Every one of KFC's 200 restaurants charges NT$124 for the Fried Chicken (2 pc). The same basket of five items costs NT$468 at every one of them.
Every one of Napoli Pizza's 135 restaurants charges NT$269 for the Supreme Pizza (large). The same basket of five items costs NT$897 at every one of them.
Every one of Burger King's 96 restaurants charges NT$144 for the Whopper. The same basket of five items costs NT$480 at every one of them.
Every one of Popeyes' 7 restaurants charges NT$156 for the Chicken (2 pc). The same basket of six items costs NT$998 at every one of them.
In the US, by contrast, the most expensive ordinary McDonald's charges 114% more for a Big Mac than the cheapest, across 13,682 restaurants. Only the percentages are compared: prices are never converted between currencies.
Anthony Gherghetta, an Australian software developer who built Drive Thru Index, started it after reading some of the buzz about AI being used to set fast food prices: he wanted to see whether it was true, and how big the price differences between restaurants really were. Prices bear out the contrast he noticed. In Australia, 97% of McDonald's restaurants charge within 10% of the typical Big Mac price; in the US, 61% do. The gap between the cheapest and the dearest tenth of restaurants is 10% of the typical price in Australia and 31% in the US. In TW, 100% of Pizza Hut locations, the biggest chain tracked there, charge within 10% of its typical Super Supreme (large) price.
“I kept reading that fast food chains were starting to use AI and customer data to set prices, so I wanted to see if it was true and how big the differences really were. In Australia, where I’m from, a Big Mac costs much the same wherever you buy it. In the US the price changes from one restaurant to the next. Fast food apps now know what you order, when and where, but customers can’t see how prices are set. So I built Drive Thru Index to check every restaurant, every day,” said Gherghetta.
Zitierfähige Sätze
Pizza Hut's Super Supreme (large) costs 44% more at its most expensive restaurant in Taiwan than at its cheapest.
Every KFC restaurant in Taiwan charges NT$124 for the Fried Chicken (2 pc).
Every Napoli Pizza restaurant in Taiwan charges NT$269 for the Supreme Pizza (large).
Every Burger King restaurant in Taiwan charges NT$144 for the Whopper.
Bilder
Die Fakten hinter der Mitteilung
Jede Zahl stammt aus unseren Preisen vom 2026-11-02, jeweils mit der Seite dieser Website, auf der sie zu finden ist.
| Kennzahl | Wert | Zu finden auf |
|---|---|---|
| Pizza Hut Super Supreme (large): NT$299 to NT$432 | A 44% spread across 331 restaurants; 100% charge NT$432. | Zur Seite |
| KFC: NT$124 for the Fried Chicken (2 pc) at all 200 restaurants | The same basket of five items costs NT$468 at every one. | Zur Seite |
| Napoli Pizza: NT$269 for the Supreme Pizza (large) at all 135 restaurants | The same basket of five items costs NT$897 at every one. | Zur Seite |
| Burger King: NT$144 for the Whopper at all 96 restaurants | The same basket of five items costs NT$480 at every one. | Zur Seite |
| Big Mac in the US: 114% from the cheapest restaurant to the dearest | Across 13,682 McDonald's restaurants; percentages only, prices are never converted. | Zur Seite |
| Pizza Hut Super Supreme (large), am günstigsten (Restaurants) | NT$299 (1) | 龍潭區, Taoyuan |
| Pizza Hut Super Supreme (large), am teuersten (Restaurants) | NT$432 (330) | 七堵區, Keelung |
| Teuerste Bestellung (Restaurants) | NT$838 (330) | 七堵區, Keelung |
| KFC Fried Chicken (2 pc), am günstigsten (Restaurants) | NT$124 (200) | 三峽區, New Taipei |
| KFC Fried Chicken (2 pc), am teuersten (Restaurants) | NT$124 (200) | 三峽區, New Taipei |
| Teuerste Bestellung (Restaurants) | NT$468 (199) | 三峽區, New Taipei |
| Napoli Pizza Supreme Pizza (large), am günstigsten (Restaurants) | NT$269 (135) | 三峽區, New Taipei |
| Napoli Pizza Supreme Pizza (large), am teuersten (Restaurants) | NT$269 (135) | 三峽區, New Taipei |
| Teuerste Bestellung (Restaurants) | NT$897 (135) | 三峽區, New Taipei |
| Burger King Whopper, am günstigsten (Restaurants) | NT$144 (96) | 三民區, Kaohsiung |
| Burger King Whopper, am teuersten (Restaurants) | NT$144 (96) | 三民區, Kaohsiung |
| Teuerste Bestellung (Restaurants) | NT$480 (96) | 三民區, Kaohsiung |
| Popeyes Chicken (2 pc), am günstigsten (Restaurants) | NT$156 (7) | 中正區, Taipei |
| Popeyes Chicken (2 pc), am teuersten (Restaurants) | NT$156 (7) | 中正區, Taipei |
| Teuerste Bestellung (Restaurants) | NT$998 (7) | 中正區, Taipei |
Methodik, über uns und Kontakt
Drive Thru Index reads every restaurant's menu from each chain's own ordering app every day; these are the latest pickup prices collected on or before 2 November 2026, in New Taiwan dollars. A chain's spread is how much more its most expensive restaurant charges than its cheapest, as a share of the cheapest price, for its signature item and for the same basket of items; chains with fewer than 5 restaurants priced are left out. Airports, stadiums and similar sites are left out, and so are prices below 40% or above 250% of a chain's typical price, which are almost always menu errors. Each chain is compared only with itself, and another country is compared by percentages alone: prices are never converted between currencies.
About Drive Thru Index: Drive Thru Index (drivethruindex.com) publishes the menu price of every item at every restaurant of the biggest fast food brands, collected each day from the chains' own ordering apps. As pricing becomes more data-driven, it exists so that customers can see what each restaurant really charges and how it compares with others nearby. It covers the US, Canada, Australia, New Zealand, the UK, Ireland, Spain, Mexico and the Netherlands. Brands are only compared with themselves, and prices are never converted between currencies. Its figures are free to quote with attribution: "Source: Drive Thru Index".
The images with this release are free to use with the credit "Image: Drive Thru Index (drivethruindex.com)".
Media contact: anthony@drivethruindex.com
Hintergrundquellen
Nicht Teil der Mitteilung: Berichte, die die eine Zeile Kontext darin belegen, für Rückfragen von Journalistinnen und Journalisten.
- How restaurant loyalty programs can drive more traffic and improve experiences Restaurant Dive, 2024-08-15
Restaurant loyalty apps pull in customers' ordering history and preferences, to personalise offers and recommendations (the intro's apps and loyalty programmes). - Wendy's backtracks on dynamic pricing Restaurant Dive, 2024-02-28
Wendy's told investors it would test dynamic and AI-enabled pricing on digital menu boards from 2025, then said after a backlash that it would not raise prices at the busiest times (the intro's experiments with data-driven pricing). - Inside McDonald's push to have AI price your Big Mac CNBC, 2026-09-29
Reports a Reuters investigation into an AI tool that recommends menu prices to McDonald's restaurants; McDonald's says franchisees remain free to set their own prices. Not quoted in the release text; the page could not be fetched to check its wording, only its search listing.