Publicado em 2026-11-02
Finnish fast food chains charge almost the same everywhere, unlike America
As fast food pricing becomes more data-driven, Drive Thru Index compared what four chains charge at each of their own restaurants in Finland, on 2 November 2026. The gap between a chain's cheapest and most expensive restaurant is at most 0%; in the US, the price of a McDonald's Big Mac varies by 114%.
Dados de .
Números-chave
- Kotipizza: €13.60 for the Americana (medium) at all 323 restaurantsThe same basket of five items costs €56.70 at every one.
- Picnic: €8.90 for the Paahtopaistipatonki at all 39 restaurantsThe same basket of five items costs €39.40 at every one.
- Friends & Brgrs: €9.90 for the Friends Brgr at all 37 restaurantsThe same basket of four items costs €27.50 at every one.
- Pizza Hut: €14.70 for the Pepperoni Pan Pizza at all 23 restaurantsThe same basket of five items costs €34.30 at every one.
- Big Mac in the US: 114% from the cheapest restaurant to the dearestAcross 13,682 McDonald's restaurants; percentages only, prices are never converted.
Fast food chains are collecting more and more data about their customers through mobile apps and loyalty programmes: accounts with their details, and what they order and when. They are also experimenting with AI and data-driven pricing. Meanwhile the same item can cost very different amounts from one restaurant to the next, and customers cannot see why. Drive Thru Index publishes every restaurant's real price, every day, so anyone can check.
Every one of Kotipizza's 323 restaurants charges €13.60 for the Americana (medium). The same basket of five items costs €56.70 at every one of them.
Every one of Picnic's 39 restaurants charges €8.90 for the Paahtopaistipatonki. The same basket of five items costs €39.40 at every one of them.
Every one of Friends & Brgrs' 37 restaurants charges €9.90 for the Friends Brgr. The same basket of four items costs €27.50 at every one of them.
Every one of Pizza Hut's 23 restaurants charges €14.70 for the Pepperoni Pan Pizza. The same basket of five items costs €34.30 at every one of them.
In the US, by contrast, the most expensive ordinary McDonald's charges 114% more for a Big Mac than the cheapest, across 13,682 restaurants. Only the percentages are compared: prices are never converted between currencies.
Anthony Gherghetta, an Australian software developer who built Drive Thru Index, started it after reading some of the buzz about AI being used to set fast food prices: he wanted to see whether it was true, and how big the price differences between restaurants really were. Prices bear out the contrast he noticed. In Australia, 97% of McDonald's restaurants charge within 10% of the typical Big Mac price; in the US, 61% do. The gap between the cheapest and the dearest tenth of restaurants is 10% of the typical price in Australia and 31% in the US. In FI, 100% of Kotipizza locations, the biggest chain tracked there, charge within 10% of its typical Americana (medium) price.
“I kept reading that fast food chains were starting to use AI and customer data to set prices, so I wanted to see if it was true and how big the differences really were. In Australia, where I’m from, a Big Mac costs much the same wherever you buy it. In the US the price changes from one restaurant to the next. Fast food apps now know what you order, when and where, but customers can’t see how prices are set. So I built Drive Thru Index to check every restaurant, every day,” said Gherghetta.
Frases para citar
Every Kotipizza restaurant in Finland charges €13.60 for the Americana (medium).
Every Picnic restaurant in Finland charges €8.90 for the Paahtopaistipatonki.
Every Friends & Brgrs restaurant in Finland charges €9.90 for the Friends Brgr.
Every Pizza Hut restaurant in Finland charges €14.70 for the Pepperoni Pan Pizza.
Imagens
Os números por trás do comunicado
Cada número vem dos nossos preços de 2026-11-02, com a página deste site que o mostra.
| Número | Valor | Onde ver |
|---|---|---|
| Kotipizza: €13.60 for the Americana (medium) at all 323 restaurants | The same basket of five items costs €56.70 at every one. | Ver a página |
| Picnic: €8.90 for the Paahtopaistipatonki at all 39 restaurants | The same basket of five items costs €39.40 at every one. | Ver a página |
| Friends & Brgrs: €9.90 for the Friends Brgr at all 37 restaurants | The same basket of four items costs €27.50 at every one. | Ver a página |
| Pizza Hut: €14.70 for the Pepperoni Pan Pizza at all 23 restaurants | The same basket of five items costs €34.30 at every one. | Ver a página |
| Big Mac in the US: 114% from the cheapest restaurant to the dearest | Across 13,682 McDonald's restaurants; percentages only, prices are never converted. | Ver a página |
| Kotipizza Americana (medium) mais barato (restaurantes) | €13.60 (323) | Akaa, Pirkanmaa |
| Kotipizza Americana (medium) mais caro (restaurantes) | €13.60 (323) | Akaa, Pirkanmaa |
| Pedido mais caro (restaurantes) | €56.70 (323) | Akaa, Pirkanmaa |
| Picnic Paahtopaistipatonki mais barato (restaurantes) | €8.90 (39) | Espoo, Uusimaa |
| Picnic Paahtopaistipatonki mais caro (restaurantes) | €8.90 (39) | Espoo, Uusimaa |
| Pedido mais caro (restaurantes) | €39.40 (39) | Espoo, Uusimaa |
| Friends & Brgrs Friends Brgr mais barato (restaurantes) | €9.90 (37) | Espoo, Uusimaa |
| Friends & Brgrs Friends Brgr mais caro (restaurantes) | €9.90 (37) | Espoo, Uusimaa |
| Pedido mais caro (restaurantes) | €27.50 (37) | Espoo, Uusimaa |
| Pizza Hut Pepperoni Pan Pizza mais barato (restaurantes) | €14.70 (23) | Espoo, Uusimaa |
| Pizza Hut Pepperoni Pan Pizza mais caro (restaurantes) | €14.70 (23) | Espoo, Uusimaa |
| Pedido mais caro (restaurantes) | €34.30 (23) | Espoo, Uusimaa |
Metodologia, sobre nós e contato
Drive Thru Index reads every restaurant's menu from each chain's own ordering app every day; these are the latest pickup prices collected on or before 2 November 2026, in euros. A chain's spread is how much more its most expensive restaurant charges than its cheapest, as a share of the cheapest price, for its signature item and for the same basket of items; chains with fewer than 5 restaurants priced are left out. Airports, stadiums and similar sites are left out, and so are prices below 40% or above 250% of a chain's typical price, which are almost always menu errors. Each chain is compared only with itself, and another country is compared by percentages alone: prices are never converted between currencies.
About Drive Thru Index: Drive Thru Index (drivethruindex.com) publishes the menu price of every item at every restaurant of the biggest fast food brands, collected each day from the chains' own ordering apps. As pricing becomes more data-driven, it exists so that customers can see what each restaurant really charges and how it compares with others nearby. It covers the US, Canada, Australia, New Zealand, the UK, Ireland, Spain, Mexico and the Netherlands. Brands are only compared with themselves, and prices are never converted between currencies. Its figures are free to quote with attribution: "Source: Drive Thru Index".
The images with this release are free to use with the credit "Image: Drive Thru Index (drivethruindex.com)".
Media contact: anthony@drivethruindex.com
Fontes de contexto
Não faz parte do comunicado: reportagens que embasam sua única frase de contexto, para perguntas de jornalistas.
- How restaurant loyalty programs can drive more traffic and improve experiences Restaurant Dive, 2024-08-15
Restaurant loyalty apps pull in customers' ordering history and preferences, to personalise offers and recommendations (the intro's apps and loyalty programmes). - Wendy's backtracks on dynamic pricing Restaurant Dive, 2024-02-28
Wendy's told investors it would test dynamic and AI-enabled pricing on digital menu boards from 2025, then said after a backlash that it would not raise prices at the busiest times (the intro's experiments with data-driven pricing). - Inside McDonald's push to have AI price your Big Mac CNBC, 2026-09-29
Reports a Reuters investigation into an AI tool that recommends menu prices to McDonald's restaurants; McDonald's says franchisees remain free to set their own prices. Not quoted in the release text; the page could not be fetched to check its wording, only its search listing.