Pubblicato il 2026-10-02
The same Medium Original Blend costs $1.99 at one Washington, DC Dunkin' and $3.69 at another
As fast food pricing becomes more data-driven, Drive Thru Index compared the pickup prices of the same items at 543 restaurants of five chains in the Washington, DC area. Within each chain, prices for the same item differ by up to 85% from one restaurant to the next.
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Dati chiave
- Dunkin' Medium Original Blend: $1.99 to $3.69 (+85%)Cheapest in Waldorf, MD, most expensive in Washington, DC; median $3.19, 3% above Dunkin' US median.
- McDonald's Big Mac: $5.79 to $7.89 (+36%)Cheapest in Sterling, VA, most expensive in Washington, DC; median $6.69, 12% above McDonald's US median.
- Popeyes Classic Chicken Sandwich: $4.99 to $6.79 (+36%)Cheapest in Washington, DC, most expensive in Arlington, VA; median $5.49, 5% below Popeyes' US median.
- Jersey Mike's Original Italian: $8.65 to $11.55 (+34%)Cheapest in Dulles, VA, most expensive in Clinton, MD; median $11.15, 2% above Jersey Mike's US median.
- Taco Bell Crunchwrap Supreme: $6.08 to $7.99 (+31%)Cheapest in Wheaton, MD, most expensive in Alexandria, VA; median $6.99, 4% above Taco Bell's US median.
Fast food chains are collecting more and more data about their customers through mobile apps and loyalty programs: accounts with their details, and what they order and when. They are also experimenting with AI and data-driven pricing. Meanwhile the same item can cost very different amounts from one restaurant to the next, and customers cannot see why. Drive Thru Index publishes every restaurant's real price, every day, so anyone can check.
Dunkin': a Medium Original Blend costs $1.99 at the Dunkin' in Waldorf, MD and $3.69 at the Dunkin' in Washington, DC, $1.70 (85%) more. Across its 158 restaurants in the Washington, DC area, the median is $3.19, 3% above Dunkin' US median of $3.09.
McDonald's: a Big Mac costs $5.79 at two McDonald's restaurants in Sterling, VA, and Waldorf, MD and $7.89 at two McDonald's restaurants in Washington, DC, $2.10 (36%) more. Across its 183 restaurants in the Washington, DC area, the median is $6.69, 12% above McDonald's US median of $5.99.
Popeyes: a Classic Chicken Sandwich costs $4.99 at eight Popeyes restaurants in Washington, DC, Herndon, Arlington and Falls Church, VA, and Waldorf, MD and $6.79 at five Popeyes restaurants in Arlington, Springfield and Woodbridge, VA, and Hyattsville and Wheaton, MD, $1.80 (36%) more. Across its 86 restaurants in the Washington, DC area, the median is $5.49, 5% below Popeyes' US median of $5.79.
Jersey Mike's: a Original Italian costs $8.65 at the Jersey Mike's in Dulles, VA and $11.55 at three Jersey Mike's restaurants in Clinton, Dunkirk and Waldorf, MD, $2.90 (34%) more. Across its 56 restaurants in the Washington, DC area, the median is $11.15, 2% above Jersey Mike's US median of $10.95.
Taco Bell: a Crunchwrap Supreme costs $6.08 at the Taco Bell in Wheaton, MD and $7.99 at two Taco Bell restaurants in Alexandria, VA, and Washington, DC, $1.91 (31%) more. Across its 60 restaurants in the Washington, DC area, the median is $6.99, 4% above Taco Bell's US median of $6.69.
Anthony Gherghetta, an Australian software developer who built Drive Thru Index, started it after reading some of the buzz about AI being used to set fast food prices: he wanted to see whether it was true, and how big the price differences between restaurants really were.
“I kept reading that fast food chains were starting to use AI and customer data to set prices, so I wanted to see if it was true and how big the differences really were. In Australia, where I’m from, a Big Mac costs much the same wherever you buy it. In the US the price changes from one restaurant to the next. Fast food apps now know what you order, when and where, but customers can’t see how prices are set. So I built Drive Thru Index to check every restaurant, every day,” said Gherghetta.
Frasi da citare
The same Dunkin' Medium Original Blend costs $1.99 in Waldorf, MD but $3.69 in Washington, DC.
The same McDonald's Big Mac costs $5.79 in Sterling, VA but $7.89 in Washington, DC.
The same Popeyes Classic Chicken Sandwich costs $4.99 in Washington, DC but $6.79 in Arlington, VA.
The same Jersey Mike's Original Italian costs $8.65 in Dulles, VA but $11.55 in Clinton, MD.
The same Taco Bell Crunchwrap Supreme costs $6.08 in Wheaton, MD but $7.99 in Alexandria, VA.
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| Dato | Valore | Dove vederlo |
|---|---|---|
| Dunkin' Medium Original Blend: $1.99 to $3.69 (+85%) | Cheapest in Waldorf, MD, most expensive in Washington, DC; median $3.19, 3% above Dunkin' US median. | Vedi la pagina |
| McDonald's Big Mac: $5.79 to $7.89 (+36%) | Cheapest in Sterling, VA, most expensive in Washington, DC; median $6.69, 12% above McDonald's US median. | Vedi la pagina |
| Popeyes Classic Chicken Sandwich: $4.99 to $6.79 (+36%) | Cheapest in Washington, DC, most expensive in Arlington, VA; median $5.49, 5% below Popeyes' US median. | Vedi la pagina |
| Jersey Mike's Original Italian: $8.65 to $11.55 (+34%) | Cheapest in Dulles, VA, most expensive in Clinton, MD; median $11.15, 2% above Jersey Mike's US median. | Vedi la pagina |
| Taco Bell Crunchwrap Supreme: $6.08 to $7.99 (+31%) | Cheapest in Wheaton, MD, most expensive in Alexandria, VA; median $6.99, 4% above Taco Bell's US median. | Vedi la pagina |
| Dunkin' Medium Original Blend più economico (ristoranti) | $1.99 (1) | Waldorf, MD |
| Dunkin' Medium Original Blend più caro (ristoranti) | $3.69 (1) | Washington, DC |
| McDonald's Big Mac più economico (ristoranti) | $5.79 (2) | Sterling, VA, Waldorf, MD |
| McDonald's Big Mac più caro (ristoranti) | $7.89 (2) | Washington, DC, Washington, DC |
| Popeyes Classic Chicken Sandwich più economico (ristoranti) | $4.99 (8) | Arlington, VA, Falls Church, VA, Herndon, VA, Herndon, VA, Waldorf, MD, Washington, DC, Washington, DC, Washington, DC |
| Popeyes Classic Chicken Sandwich più caro (ristoranti) | $6.79 (5) | Arlington, VA, Hyattsville, MD, Springfield, VA, Wheaton, MD, Woodbridge, VA |
| Jersey Mike's Original Italian più economico (ristoranti) | $8.65 (1) | Dulles, VA |
| Jersey Mike's Original Italian più caro (ristoranti) | $11.55 (3) | Clinton, MD, Dunkirk, MD, Waldorf, MD |
| Taco Bell Crunchwrap Supreme più economico (ristoranti) | $6.08 (1) | Wheaton, MD |
| Taco Bell Crunchwrap Supreme più caro (ristoranti) | $7.99 (2) | Alexandria, VA, Washington, DC |
Metodologia, chi siamo e contatti
Drive Thru Index reads every restaurant's menu from each chain's own ordering app every day; these are the latest pickup prices collected on or before October 2, 2026, in US dollars. The area covers restaurants within 25 miles (40 km) of downtown of Washington, DC, each restaurant counted in its nearest city. Each chain is compared only with itself, on its own signature item, and only where it has at least 5 restaurants in the area; prices are never compared between chains or converted between currencies. The cheapest and most expensive restaurants leave out airports and similar special sites, which are reported separately.
About Drive Thru Index: Drive Thru Index (drivethruindex.com) publishes the menu price of every item at every restaurant of the biggest fast food brands, collected each day from the chains' own ordering apps. As pricing becomes more data-driven, it exists so that customers can see what each restaurant really charges and how it compares with others nearby. It covers the US, Canada, Australia, New Zealand, the UK, Ireland, Spain, Mexico and the Netherlands. Brands are only compared with themselves, and prices are never converted between currencies. Its figures are free to quote with attribution: "Source: Drive Thru Index".
The images with this release are free to use with the credit "Image: Drive Thru Index (drivethruindex.com)".
Media contact: anthony@drivethruindex.com
Fonti di contesto
Non fanno parte del comunicato: articoli che sostengono la sua unica frase di contesto, per rispondere alle domande dei giornalisti.
- How restaurant loyalty programs can drive more traffic and improve experiences Restaurant Dive, 2024-08-15
Restaurant loyalty apps pull in customers' ordering history and preferences, to personalise offers and recommendations (the intro's apps and loyalty programmes). - Wendy's backtracks on dynamic pricing Restaurant Dive, 2024-02-28
Wendy's told investors it would test dynamic and AI-enabled pricing on digital menu boards from 2025, then said after a backlash that it would not raise prices at the busiest times (the intro's experiments with data-driven pricing). - Inside McDonald's push to have AI price your Big Mac CNBC, 2026-09-29
Reports a Reuters investigation into an AI tool that recommends menu prices to McDonald's restaurants; McDonald's says franchisees remain free to set their own prices. Not quoted in the release text; the page could not be fetched to check its wording, only its search listing.