게시일 2026-10-02
The same Whopper costs $6.08 at one Orlando Burger King and $8.92 at another
As fast food pricing becomes more data-driven, Drive Thru Index compared the pickup prices of the same items at 333 restaurants of five chains in the Orlando area. Within each chain, prices for the same item differ by up to 47% from one restaurant to the next.
데이터 기준일 .
핵심 사실
- Burger King Whopper: $6.08 to $8.92 (+47%)Cheapest in Davenport, FL, most expensive in Orlando, FL; median $7.30, 16% above Burger King's US median.
- Jersey Mike's Original Italian: $8.25 to $11.95 (+45%)Cheapest in Orlando, FL, most expensive in Celebration, FL; median $10.85, 1% below Jersey Mike's US median.
- Dunkin' Medium Original Blend: $2.79 to $3.93 (+41%)Cheapest in Orlando, FL, most expensive in Kissimmee, FL; median $3.19, 3% above Dunkin' US median.
- McDonald's Big Mac: $5.29 to $7.19 (+36%)Cheapest in Orlando, FL, most expensive in Orlando, FL; median $6.29, 5% above McDonald's US median.
- Culver's ButterBurger Cheese: $4.59 to $5.99 (+31%)Cheapest in Kissimmee, FL, most expensive in Winter Garden, FL; median $5.19, 4% above Culver's US median.
Fast food chains are collecting more and more data about their customers through mobile apps and loyalty programs: accounts with their details, and what they order and when. They are also experimenting with AI and data-driven pricing. Meanwhile the same item can cost very different amounts from one restaurant to the next, and customers cannot see why. Drive Thru Index publishes every restaurant's real price, every day, so anyone can check.
Burger King: a Whopper costs $6.08 at the Burger King in Davenport, FL and $8.92 at the Burger King in Orlando, FL, $2.84 (47%) more. Across its 48 restaurants in the Orlando area, the median is $7.30, 16% above Burger King's US median of $6.29.
Jersey Mike's: a Original Italian costs $8.25 at the Jersey Mike's in Orlando, FL and $11.95 at four Jersey Mike's restaurants in Celebration, Orlando, Saint Cloud and Windermere, FL, $3.70 (45%) more. Across its 44 restaurants in the Orlando area, the median is $10.85, 1% below Jersey Mike's US median of $10.95.
Dunkin': a Medium Original Blend costs $2.79 at 30 Dunkin' restaurants in Orlando, Lake Mary, Winter Park, Altamonte Springs, Casselberry, Longwood, Sanford, Apopka, Fern Park, Oviedo and Winter Springs, FL and $3.93 at the Dunkin' in Kissimmee, FL, $1.14 (41%) more. Across its 108 restaurants in the Orlando area, the median is $3.19, 3% above Dunkin' US median of $3.09.
McDonald's: a Big Mac costs $5.29 at the McDonald's in Orlando, FL and $7.19 at the McDonald's in Orlando, FL, $1.90 (36%) more. Across its 121 restaurants in the Orlando area, the median is $6.29, 5% above McDonald's US median of $5.99.
Culver's: a ButterBurger Cheese costs $4.59 at the Culver's in Kissimmee, FL and $5.99 at the Culver's in Winter Garden, FL, $1.40 (31%) more. Across its 12 restaurants in the Orlando area, the median is $5.19, 4% above Culver's US median of $4.99.
Anthony Gherghetta, an Australian software developer who built Drive Thru Index, started it after reading some of the buzz about AI being used to set fast food prices: he wanted to see whether it was true, and how big the price differences between restaurants really were.
“I kept reading that fast food chains were starting to use AI and customer data to set prices, so I wanted to see if it was true and how big the differences really were. In Australia, where I’m from, a Big Mac costs much the same wherever you buy it. In the US the price changes from one restaurant to the next. Fast food apps now know what you order, when and where, but customers can’t see how prices are set. So I built Drive Thru Index to check every restaurant, every day,” said Gherghetta.
인용할 만한 문장
The same Burger King Whopper costs $6.08 in Davenport, FL but $8.92 in Orlando, FL.
The same Jersey Mike's Original Italian costs $8.25 in Orlando, FL but $11.95 in Celebration, FL.
The same Dunkin' Medium Original Blend costs $2.79 in Orlando, FL but $3.93 in Kissimmee, FL.
The same McDonald's Big Mac costs $5.29 in Orlando, FL but $7.19 in Orlando, FL.
The same Culver's ButterBurger Cheese costs $4.59 in Kissimmee, FL but $5.99 in Winter Garden, FL.
이미지
보도자료 속 수치의 근거
모든 수치는 2026-10-02 가격 기준이며, 해당 수치를 보여주는 이 사이트의 페이지를 함께 표시해요.
| 항목 | 값 | 확인할 곳 |
|---|---|---|
| Burger King Whopper: $6.08 to $8.92 (+47%) | Cheapest in Davenport, FL, most expensive in Orlando, FL; median $7.30, 16% above Burger King's US median. | 페이지 보기 |
| Jersey Mike's Original Italian: $8.25 to $11.95 (+45%) | Cheapest in Orlando, FL, most expensive in Celebration, FL; median $10.85, 1% below Jersey Mike's US median. | 페이지 보기 |
| Dunkin' Medium Original Blend: $2.79 to $3.93 (+41%) | Cheapest in Orlando, FL, most expensive in Kissimmee, FL; median $3.19, 3% above Dunkin' US median. | 페이지 보기 |
| McDonald's Big Mac: $5.29 to $7.19 (+36%) | Cheapest in Orlando, FL, most expensive in Orlando, FL; median $6.29, 5% above McDonald's US median. | 페이지 보기 |
| Culver's ButterBurger Cheese: $4.59 to $5.99 (+31%) | Cheapest in Kissimmee, FL, most expensive in Winter Garden, FL; median $5.19, 4% above Culver's US median. | 페이지 보기 |
| 가장 저렴한 Burger King Whopper(매장) | $6.08 (1) | Davenport, FL |
| 가장 비싼 Burger King Whopper(매장) | $8.92 (1) | Orlando, FL |
| 가장 저렴한 Jersey Mike's Original Italian(매장) | $8.25 (1) | Orlando, FL |
| 가장 비싼 Jersey Mike's Original Italian(매장) | $11.95 (4) | Celebration, FL, Orlando, FL, Saint Cloud, FL, Windermere, FL |
| 가장 저렴한 Dunkin' Medium Original Blend(매장) | $2.79 (30) | Altamonte Springs, FL, Altamonte Springs, FL, Apopka, FL, Casselberry, FL, Casselberry, FL, Fern Park, FL, Lake Mary, FL, Lake Mary, FL, Lake Mary, FL, Longwood, FL, Longwood, FL, Orlando, FL, Orlando, FL, Orlando, FL, Orlando, FL, Orlando, FL, Orlando, FL, Orlando, FL, Orlando, FL, Orlando, FL, Orlando, FL, Orlando, FL, Orlando, FL, Oviedo, FL, Sanford, FL, Sanford, FL, Winter Park, FL, Winter Park, FL, Winter Park, FL, Winter Springs, FL |
| 가장 비싼 Dunkin' Medium Original Blend(매장) | $3.93 (1) | Kissimmee, FL |
| 가장 저렴한 McDonald's Big Mac(매장) | $5.29 (1) | Orlando, FL |
| 가장 비싼 McDonald's Big Mac(매장) | $7.19 (1) | Orlando, FL |
| 가장 저렴한 Culver's ButterBurger Cheese(매장) | $4.59 (1) | Kissimmee, FL |
| 가장 비싼 Culver's ButterBurger Cheese(매장) | $5.99 (1) | Winter Garden, FL |
방법론, 소개, 연락처
Drive Thru Index reads every restaurant's menu from each chain's own ordering app every day; these are the latest pickup prices collected on or before October 2, 2026, in US dollars. The area covers restaurants within 25 miles (40 km) of downtown of Orlando, each restaurant counted in its nearest city. Each chain is compared only with itself, on its own signature item, and only where it has at least 5 restaurants in the area; prices are never compared between chains or converted between currencies. The cheapest and most expensive restaurants leave out airports and similar special sites, which are reported separately.
About Drive Thru Index: Drive Thru Index (drivethruindex.com) publishes the menu price of every item at every restaurant of the biggest fast food brands, collected each day from the chains' own ordering apps. As pricing becomes more data-driven, it exists so that customers can see what each restaurant really charges and how it compares with others nearby. It covers the US, Canada, Australia, New Zealand, the UK, Ireland, Spain, Mexico and the Netherlands. Brands are only compared with themselves, and prices are never converted between currencies. Its figures are free to quote with attribution: "Source: Drive Thru Index".
The images with this release are free to use with the credit "Image: Drive Thru Index (drivethruindex.com)".
Media contact: anthony@drivethruindex.com
배경 자료 출처
보도자료에는 포함되지 않아요. 본문의 배경 설명 한 줄을 뒷받침하는 기사로, 기자 문의에 참고용이에요.
- How restaurant loyalty programs can drive more traffic and improve experiences Restaurant Dive, 2024-08-15
Restaurant loyalty apps pull in customers' ordering history and preferences, to personalise offers and recommendations (the intro's apps and loyalty programmes). - Wendy's backtracks on dynamic pricing Restaurant Dive, 2024-02-28
Wendy's told investors it would test dynamic and AI-enabled pricing on digital menu boards from 2025, then said after a backlash that it would not raise prices at the busiest times (the intro's experiments with data-driven pricing). - Inside McDonald's push to have AI price your Big Mac CNBC, 2026-09-29
Reports a Reuters investigation into an AI tool that recommends menu prices to McDonald's restaurants; McDonald's says franchisees remain free to set their own prices. Not quoted in the release text; the page could not be fetched to check its wording, only its search listing.