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The same Chicken Sandwich costs $3.99 at one Illinois KFC and $7.29 at another
As fast food pricing becomes more data-driven, Drive Thru Index compared the pickup prices of the same items at 1,424 restaurants of five chains in Illinois. Within each chain, prices for the same item differ by up to 83% from one restaurant to the next.
Datos del .
Datos clave
- KFC Chicken Sandwich: $3.99 to $7.29 (+83%)Cheapest in Belleville, IL, most expensive in Freeport, IL; median $5.39, the same as KFC's US median.
- Burger King Whopper: $5.79 to $9.19 (+59%)Cheapest in Flora, IL, most expensive in Chicago, IL; median $6.19, 2% below Burger King's US median.
- Taco Bell Crunchwrap Supreme: $5.49 to $8.49 (+55%)Cheapest in Champaign, IL, most expensive in Chicago, IL; median $6.99, 4% above Taco Bell's US median.
- McDonald's Big Mac: $4.59 to $6.99 (+52%)Cheapest in Vienna, IL, most expensive in Rolling Meadows, IL; median $5.99, the same as McDonald's US median.
- Popeyes Classic Chicken Sandwich: $4.99 to $7.29 (+46%)Cheapest in Chicago, IL, most expensive in Schaumburg, IL; median $5.79, the same as Popeyes' US median.
Fast food chains are collecting more and more data about their customers through mobile apps and loyalty programs: accounts with their details, and what they order and when. They are also experimenting with AI and data-driven pricing. Meanwhile the same item can cost very different amounts from one restaurant to the next, and customers cannot see why. Drive Thru Index publishes every restaurant's real price, every day, so anyone can check.
KFC: a Chicken Sandwich costs $3.99 at six KFC restaurants in Belleville, Caseyville, Collinsville, Granite City and O'Fallon, IL and $7.29 at four KFC restaurants in Freeport, Morris, New Lenox and Sycamore, IL, $3.30 (83%) more. Across its 92 restaurants in Illinois, the median is $5.39, the same as KFC's US median of $5.39.
Burger King: a Whopper costs $5.79 at five Burger King restaurants in Flora, Galesburg, Mount Carmel, Olney and Paris, IL and $9.19 at the Burger King in Chicago, IL, $3.40 (59%) more. Across its 262 restaurants in Illinois, the median is $6.19, 2% below Burger King's US median of $6.29.
Taco Bell: a Crunchwrap Supreme costs $5.49 at 22 Taco Bell restaurants in Champaign, Danville, Des Plaines, Schaumburg, Arlington Heights, Charleston, Chicago, Effingham, Elk Grove Village, Mahomet, Mattoon, Palatine, Rantoul, Shelbyville, Urbana and Wood Dale, IL and $8.49 at 21 Taco Bell restaurants in Chicago and Cicero, IL, $3.00 (55%) more. Across its 285 restaurants in Illinois, the median is $6.99, 4% above Taco Bell's US median of $6.69.
McDonald's: a Big Mac costs $4.59 at the McDonald's in Vienna, IL and $6.99 at three McDonald's restaurants in Rolling Meadows, Rosemont and Schaumburg, IL, $2.40 (52%) more. Across its 636 restaurants in Illinois, the median is $5.99, the same as McDonald's US median of $5.99.
Popeyes: a Classic Chicken Sandwich costs $4.99 at ten Popeyes restaurants in Chicago, Bensenville, Blue Island, Hanover Park, Melrose Park, Mundelein, North Chicago and Round Lake Beach, IL and $7.29 at the Popeyes in Schaumburg, IL, $2.30 (46%) more. Across its 149 restaurants in Illinois, the median is $5.79, the same as Popeyes' US median of $5.79.
Anthony Gherghetta, an Australian software developer who built Drive Thru Index, started it after reading some of the buzz about AI being used to set fast food prices: he wanted to see whether it was true, and how big the price differences between restaurants really were. Prices bear out the contrast he noticed. In Australia, 97% of McDonald's restaurants charge within 10% of the typical Big Mac price; in the US, 53% do. The gap between the cheapest and the dearest tenth of restaurants is 10% of the typical price in Australia and 33% in the US.
Cita, pendiente de aprobación“I kept reading that fast food chains were starting to use AI and customer data to set prices, so I wanted to see if it was true and how big the differences really were. In Australia, where I’m from, a Big Mac costs much the same wherever you buy it. In the US the price changes from one restaurant to the next. Fast food apps now know what you order, when and where, but customers can’t see how prices are set. So I built Drive Thru Index to check every restaurant, every day,” said Gherghetta.
Frases para citar
The same KFC Chicken Sandwich costs $3.99 in Belleville, IL but $7.29 in Freeport, IL.
The same Burger King Whopper costs $5.79 in Flora, IL but $9.19 in Chicago, IL.
The same Taco Bell Crunchwrap Supreme costs $5.49 in Champaign, IL but $8.49 in Chicago, IL.
The same McDonald's Big Mac costs $4.59 in Vienna, IL but $6.99 in Rolling Meadows, IL.
The same Popeyes Classic Chicken Sandwich costs $4.99 in Chicago, IL but $7.29 in Schaumburg, IL.
Imágenes
Los datos de la nota
Cada cifra procede de nuestros precios del 2026-10-01, con la página de este sitio que la muestra.
| Cifra | Valor | Dónde verla |
|---|---|---|
| KFC Chicken Sandwich: $3.99 to $7.29 (+83%) | Cheapest in Belleville, IL, most expensive in Freeport, IL; median $5.39, the same as KFC's US median. | Ver la página |
| Burger King Whopper: $5.79 to $9.19 (+59%) | Cheapest in Flora, IL, most expensive in Chicago, IL; median $6.19, 2% below Burger King's US median. | Ver la página |
| Taco Bell Crunchwrap Supreme: $5.49 to $8.49 (+55%) | Cheapest in Champaign, IL, most expensive in Chicago, IL; median $6.99, 4% above Taco Bell's US median. | Ver la página |
| McDonald's Big Mac: $4.59 to $6.99 (+52%) | Cheapest in Vienna, IL, most expensive in Rolling Meadows, IL; median $5.99, the same as McDonald's US median. | Ver la página |
| Popeyes Classic Chicken Sandwich: $4.99 to $7.29 (+46%) | Cheapest in Chicago, IL, most expensive in Schaumburg, IL; median $5.79, the same as Popeyes' US median. | Ver la página |
| KFC Chicken Sandwich más barato (restaurantes) | $3.99 (6) | Belleville, IL, Belleville, IL, Caseyville, IL, Collinsville, IL, Granite City, IL, O'Fallon, IL |
| KFC Chicken Sandwich más caro (restaurantes) | $7.29 (4) | Freeport, IL, Morris, IL, New Lenox, IL, Sycamore, IL |
| Burger King Whopper más barato (restaurantes) | $5.79 (5) | Flora, IL, Galesburg, IL, Mount Carmel, IL, Olney, IL, Paris, IL |
| Burger King Whopper más caro (restaurantes) | $9.19 (1) | Chicago, IL |
| Taco Bell Crunchwrap Supreme más barato (restaurantes) | $5.49 (22) | Arlington Heights, IL, Champaign, IL, Champaign, IL, Champaign, IL, Champaign, IL, Charleston, IL, Chicago, IL, Danville, IL, Danville, IL, Des Plaines, IL, Des Plaines, IL, Effingham, IL, Elk Grove Village, IL, Mahomet, IL, Mattoon, IL, Palatine, IL, Rantoul, IL, Schaumburg, IL, Schaumburg, IL, Shelbyville, IL, Urbana, IL, Wood Dale, IL |
| Taco Bell Crunchwrap Supreme más caro (restaurantes) | $8.49 (21) | Chicago, IL, Chicago, IL, Chicago, IL, Chicago, IL, Chicago, IL, Chicago, IL, Chicago, IL, Chicago, IL, Chicago, IL, Chicago, IL, Chicago, IL, Chicago, IL, Chicago, IL, Chicago, IL, Chicago, IL, Chicago, IL, Chicago, IL, Chicago, IL, Chicago, IL, Cicero, IL, Cicero, IL |
| McDonald's Big Mac más barato (restaurantes) | $4.59 (1) | Vienna, IL |
| McDonald's Big Mac más caro (restaurantes) | $6.99 (3) | Rolling Meadows, IL, Rosemont, IL, Schaumburg, IL |
| Popeyes Classic Chicken Sandwich más barato (restaurantes) | $4.99 (10) | Bensenville, IL, Blue Island, IL, Chicago, IL, Chicago, IL, Chicago, IL, Hanover Park, IL, Melrose Park, IL, Mundelein, IL, North Chicago, IL, Round Lake Beach, IL |
| Popeyes Classic Chicken Sandwich más caro (restaurantes) | $7.29 (1) | Schaumburg, IL |
Metodología, quiénes somos y contacto
Drive Thru Index reads every restaurant's menu from each chain's own ordering app every day; these are the latest pickup prices collected on or before October 1, 2026, in US dollars. The area covers every restaurant in Illinois. Each chain is compared only with itself, on its own signature item, and only where it has at least 5 restaurants in the area; prices are never compared between chains or converted between currencies. The cheapest and most expensive restaurants leave out airports and similar special sites, which are reported separately.
About Drive Thru Index: Drive Thru Index (drivethruindex.com) publishes the menu price of every item at every restaurant of the biggest fast food brands, collected each day from the chains' own ordering apps. As pricing becomes more data-driven, it exists so that customers can see what each restaurant really charges and how it compares with others nearby. It covers the US, Canada, Australia, New Zealand, the UK, Ireland, Spain, Mexico and the Netherlands. Brands are only compared with themselves, and prices are never converted between currencies. Its figures are free to quote with attribution: "Source: Drive Thru Index".
The images with this release are free to use with the credit "Image: Drive Thru Index (drivethruindex.com)".
Media contact: {{press_contact_email}}
Fuentes de contexto
No forma parte de la nota: información que respalda su única frase de contexto, para preguntas de periodistas.
- How restaurant loyalty programs can drive more traffic and improve experiences Restaurant Dive, 2024-08-15
Restaurant loyalty apps pull in customers' ordering history and preferences, to personalise offers and recommendations (the intro's apps and loyalty programmes). - Wendy's backtracks on dynamic pricing Restaurant Dive, 2024-02-28
Wendy's told investors it would test dynamic and AI-enabled pricing on digital menu boards from 2025, then said after a backlash that it would not raise prices at the busiest times (the intro's experiments with data-driven pricing). - Inside McDonald's push to have AI price your Big Mac CNBC, 2026-09-29
Reports a Reuters investigation into an AI tool that recommends menu prices to McDonald's restaurants; McDonald's says franchisees remain free to set their own prices. Not quoted in the release text; the page could not be fetched to check its wording, only its search listing.