게시일 2026-10-02
Delivery adds 37% to the same McDonald's order in Australia
As fast food pricing becomes more data-driven, Drive Thru Index compared the delivery and pickup prices of the same items at 971 McDonald's restaurants across Australia on 1 October 2026. Delivery costs 37% more on average.
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핵심 사실
- Delivery adds 37% to the same McDonald's orderAverage markup on items priced for both pickup and delivery, at 971 restaurants.
- Highest in New South Wales and Queensland: 38% more for deliveryThe highest markup.
- Lowest in Victoria: 36% moreAcross 242 restaurants.
- Pickup: the typical Big Mac costs $8.45Median pickup price at 1,079 restaurants.
Fast food chains are collecting more and more data about their customers through mobile apps and loyalty programmes: accounts with their details, and what they order and when. They are also experimenting with AI and data-driven pricing. Meanwhile the same item can cost very different amounts from one restaurant to the next, and customers cannot see why. Drive Thru Index publishes every restaurant's real price, every day, so anyone can check. McDonald's said in August 2026 that across 70 markets it had nearly 220 million loyalty users active in the previous 90 days, and $40 billion in systemwide sales to loyalty members over the previous twelve months.
On 1 October 2026, ordering from McDonald's for delivery cost 37% more on average than picking up the same items from the same restaurant.
By state and territory, the markup is highest in New South Wales and Queensland (38%) and lowest in Victoria (36%).
Anthony Gherghetta, an Australian software developer who built Drive Thru Index, started it after reading some of the buzz about AI being used to set fast food prices: he wanted to see whether it was true, and how big the price differences between restaurants really were. Prices bear out the contrast he noticed. In Australia, 97% of McDonald's restaurants charge within 10% of the typical Big Mac price; in the US, 53% do. The gap between the cheapest and the dearest tenth of restaurants is 10% of the typical price in Australia and 33% in the US.
“I kept reading that fast food chains were starting to use AI and customer data to set prices, so I wanted to see if it was true and how big the differences really were. In Australia, where I’m from, a Big Mac costs much the same wherever you buy it. In the US the price changes from one restaurant to the next. Fast food apps now know what you order, when and where, but customers can’t see how prices are set. So I built Drive Thru Index to check every restaurant, every day,” said Gherghetta.
인용할 만한 문장
Ordering McDonald's for delivery costs 37% more than picking up the same items.
New South Wales and Queensland has the highest McDonald's delivery markup (38%); Victoria the lowest (36%).
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| 항목 | 값 | 확인할 곳 |
|---|---|---|
| Delivery adds 37% to the same McDonald's order | Average markup on items priced for both pickup and delivery, at 971 restaurants. | 페이지 보기 |
| Highest in New South Wales and Queensland: 38% more for delivery | The highest markup. | 페이지 보기 |
| Lowest in Victoria: 36% more | Across 242 restaurants. | 페이지 보기 |
| Pickup: the typical Big Mac costs $8.45 | Median pickup price at 1,079 restaurants. | 페이지 보기 |
주별 중앙값
| 지역 | 중앙값 | 매장 수 |
|---|---|---|
| Victoria | 36% | 242 |
| Australian Capital Territory | 37% | 19 |
| South Australia | 37% | 63 |
| Tasmania | 37% | 15 |
| Western Australia | 37% | 97 |
| New South Wales | 38% | 302 |
| Queensland | 38% | 224 |
방법론, 소개, 연락처
Drive Thru Index reads every McDonald's restaurant's menu from the chain's own ordering app every day, for pickup and for delivery. The markup is the average difference between the delivery and pickup price of each item priced for both, at the same restaurant on 1 October 2026, in Australian dollars. Delivery fees and service charges added at checkout are not included. By state and territory figures need at least 15 restaurants.
About Drive Thru Index: Drive Thru Index (drivethruindex.com) publishes the menu price of every item at every restaurant of the biggest fast food brands, collected each day from the chains' own ordering apps. As pricing becomes more data-driven, it exists so that customers can see what each restaurant really charges and how it compares with others nearby. It covers the US, Canada, Australia, New Zealand, the UK, Ireland, Spain, Mexico and the Netherlands. Brands are only compared with themselves, and prices are never converted between currencies. Its figures are free to quote with attribution: "Source: Drive Thru Index".
The images with this release are free to use with the credit "Image: Drive Thru Index (drivethruindex.com)".
Media contact: anthony@drivethruindex.com
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보도자료에는 포함되지 않아요. 본문의 배경 설명 한 줄을 뒷받침하는 기사로, 기자 문의에 참고용이에요.
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Wendy's told investors it would test dynamic and AI-enabled pricing on digital menu boards from 2025, then said after a backlash that it would not raise prices at the busiest times (the intro's experiments with data-driven pricing). - Inside McDonald's push to have AI price your Big Mac CNBC, 2026-09-29
Reports a Reuters investigation into an AI tool that recommends menu prices to McDonald's restaurants; McDonald's says franchisees remain free to set their own prices. Not quoted in the release text; the page could not be fetched to check its wording, only its search listing. - McDonald's Q2 2026 earnings release (SEC Form 8-K, exhibit 99.1) McDonald's Q2 2026 earnings release (SEC Form 8-K, exhibit 99.1), 2026-08-04
McDonald's own figures for its loyalty programme, quoted in the McDonald's releases.