Gepubliceerd op 2026-10-19
Same chain, different price across Ireland: Four Star Pizza's The Americana varies by 38% between restaurants
As fast food pricing becomes more data-driven, Drive Thru Index compared what six chains charge at each of their own restaurants in Ireland, on 19 October 2026. The gap between a chain's cheapest and dearest restaurant is at most 38%; in the US, the price of a McDonald's Big Mac varies by 125%.
Stand van .
De belangrijkste feiten
- Supermac's: €9.25 for the Snack Box at all 106 restaurantsThe same basket of five items costs €28.90 at every one.
- Domino's Original Cheese & Tomato (medium): €15.99 to €18.99A 19% spread across 74 restaurants; 64% charge €15.99.
- Four Star Pizza The Americana: €8.00 to €11.00A 38% spread across 44 restaurants; 52% charge €8.00.
- KFC: €7.95 for the Zinger Burger at all 36 restaurantsThe same basket of five items costs €29.40 at every one.
- Big Mac in the US: 125% from the cheapest restaurant to the dearestAcross 13,671 McDonald's restaurants; percentages only, prices are never converted.
Fast food chains are collecting more and more data about their customers through mobile apps and loyalty programmes: accounts with their details, and what they order and when. They are also experimenting with AI and data-driven pricing. Meanwhile the same item can cost very different amounts from one restaurant to the next, and customers cannot see why. Drive Thru Index publishes every restaurant's real price, every day, so anyone can check.
Every one of Supermac's 106 restaurants charges €9.25 for the Snack Box. The same basket of five items costs €28.90 at every one of them.
Across its 74 restaurants, Domino's Original Cheese & Tomato (medium) costs from €15.99 (47 restaurants) to €18.99 (13 restaurants): the dearest charges 19% more than the cheapest, and 64% charge the typical €15.99. The same basket of four items costs from €44.32 to €49.31, a spread of 11%.
Across its 44 restaurants, Four Star Pizza's The Americana costs from €8.00 (23 restaurants) to €11.00 (Drogheda, Louth): the dearest charges 38% more than the cheapest, and 52% charge the typical €8.00. The same basket of four items costs from €19.60 to €26.70, a spread of 36%.
Every one of KFC's 36 restaurants charges €7.95 for the Zinger Burger. The same basket of five items costs €29.40 at every one of them.
Every one of Eddie Rocket's 20 restaurants charges €11.95 for The Classic. The same basket of four items costs from €30.20 to €30.40, a spread of 1%.
Every one of Burger King's 10 restaurants charges €6.95 for the Whopper. The same basket of five items costs from €28.65 to €30.25, a spread of 6%.
In the US, by contrast, the dearest ordinary McDonald's charges 125% more for a Big Mac than the cheapest, across 13,671 restaurants. Only the percentages are compared: prices are never converted between currencies.
Anthony Gherghetta, an Australian software developer who built Drive Thru Index, started it after reading some of the buzz about AI being used to set fast food prices: he wanted to see whether it was true, and how big the price differences between restaurants really were. Prices bear out the contrast he noticed. In Australia, 97% of McDonald's restaurants charge within 10% of the typical Big Mac price; in the US, 53% do. The gap between the cheapest and the dearest tenth of restaurants is 10% of the typical price in Australia and 33% in the US. In Ireland, 100% of Supermac's locations, the biggest chain tracked there, charge within 10% of its typical Snack Box price.
“I kept reading that fast food chains were starting to use AI and customer data to set prices, so I wanted to see if it was true and how big the differences really were. In Australia, where I’m from, a Big Mac costs much the same wherever you buy it. In the US the price changes from one restaurant to the next. Fast food apps now know what you order, when and where, but customers can’t see how prices are set. So I built Drive Thru Index to check every restaurant, every day,” said Gherghetta.
Citeerbare zinnen
Every Supermac's restaurant in Ireland charges €9.25 for the Snack Box.
Domino's Original Cheese & Tomato (medium) costs 19% more at its dearest restaurant in Ireland than at its cheapest.
Four Star Pizza's The Americana costs 38% more at its dearest restaurant in Ireland than at its cheapest.
Every KFC restaurant in Ireland charges €7.95 for the Zinger Burger.
Afbeeldingen
De feiten achter het persbericht
Elk cijfer komt uit onze prijzen van 2026-10-19, met de pagina op deze site waar het staat.
| Cijfer | Waarde | Waar te zien |
|---|---|---|
| Supermac's: €9.25 for the Snack Box at all 106 restaurants | The same basket of five items costs €28.90 at every one. | Bekijk de pagina |
| Domino's Original Cheese & Tomato (medium): €15.99 to €18.99 | A 19% spread across 74 restaurants; 64% charge €15.99. | Bekijk de pagina |
| Four Star Pizza The Americana: €8.00 to €11.00 | A 38% spread across 44 restaurants; 52% charge €8.00. | Bekijk de pagina |
| KFC: €7.95 for the Zinger Burger at all 36 restaurants | The same basket of five items costs €29.40 at every one. | Bekijk de pagina |
| Big Mac in the US: 125% from the cheapest restaurant to the dearest | Across 13,671 McDonald's restaurants; percentages only, prices are never converted. | Bekijk de pagina |
| Goedkoopste Supermac's Snack Box (restaurants) | €9.25 (106) | Athenry, Galway |
| Duurste Supermac's Snack Box (restaurants) | €9.25 (106) | Athenry, Galway |
| Duurste bestelling (restaurants) | €28.90 (105) | Athenry, Galway |
| Goedkoopste Domino's Original Cheese & Tomato (medium) (restaurants) | €15.99 (47) | Ashbourne, Meath |
| Duurste Domino's Original Cheese & Tomato (medium) (restaurants) | €18.99 (13) | Ballina, Mayo |
| Duurste bestelling (restaurants) | €49.31 (13) | Ballina, Mayo |
| Goedkoopste Four Star Pizza The Americana (restaurants) | €8.00 (23) | Athlone, Westmeath |
| Duurste Four Star Pizza The Americana (restaurants) | €11.00 (1) | Drogheda, Louth |
| Duurste bestelling (restaurants) | €26.70 (1) | Drogheda, Louth |
| Goedkoopste KFC Zinger Burger (restaurants) | €7.95 (36) | Athlone, Westmeath |
| Duurste KFC Zinger Burger (restaurants) | €7.95 (36) | Athlone, Westmeath |
| Duurste bestelling (restaurants) | €29.40 (36) | Athlone, Westmeath |
| Goedkoopste Eddie Rocket's The Classic (restaurants) | €11.95 (20) | Arklow, Wicklow |
| Duurste Eddie Rocket's The Classic (restaurants) | €11.95 (20) | Arklow, Wicklow |
| Duurste bestelling (restaurants) | €30.40 (16) | Arklow, Wicklow |
| Goedkoopste Burger King Whopper (restaurants) | €6.95 (10) | Ballycoolin, Dublin |
| Duurste Burger King Whopper (restaurants) | €6.95 (10) | Ballycoolin, Dublin |
| Duurste bestelling (restaurants) | €30.25 (2) | Ballycoolin, Dublin |
Methode, over ons en contact
Drive Thru Index reads every restaurant's menu from each chain's own ordering app every day; these are the latest pickup prices collected on or before 19 October 2026, in euros. A chain's spread is how much more its dearest restaurant charges than its cheapest, as a share of the cheapest price, for its signature item and for the same basket of items; chains with fewer than 5 restaurants priced are left out. Airports, stadiums and similar sites are left out, and so are prices below 40% or above 250% of a chain's typical price, which are almost always menu errors. Each chain is compared only with itself, and another country is compared by percentages alone: prices are never converted between currencies.
About Drive Thru Index: Drive Thru Index (drivethruindex.com) publishes the menu price of every item at every restaurant of the biggest fast food brands, collected each day from the chains' own ordering apps. As pricing becomes more data-driven, it exists so that customers can see what each restaurant really charges and how it compares with others nearby. It covers the US, Canada, Australia, New Zealand, the UK, Ireland, Spain, Mexico and the Netherlands. Brands are only compared with themselves, and prices are never converted between currencies. Its figures are free to quote with attribution: "Source: Drive Thru Index".
The images with this release are free to use with the credit "Image: Drive Thru Index (drivethruindex.com)".
Media contact: anthony@drivethruindex.com
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Geen onderdeel van het persbericht: berichtgeving die de ene contextzin onderbouwt, voor vragen van journalisten.
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