公開日：2026-10-12
Same chain, different price across Malaysia: KFC's 2-pc Chicken varies by 13% between restaurants
As fast food pricing becomes more data-driven, Drive Thru Index compared what three chains charge at each of their own restaurants in Malaysia, on 12 October 2026. The gap between a chain's cheapest and most expensive restaurant is at most 13%; in the US, the price of a McDonald's Big Mac varies by 125%.
データ基準日： 。
主なデータ
- Pizza Hut: RM39.98 for the Pizza (regular) at all 454 restaurantsThe same basket of four items costs RM59.05 at every one.
- Domino's: RM47.90 for the Beef Pepperoni (large) at all 270 restaurantsThe same basket of five items costs RM118.10 at every one.
- KFC 2-pc Chicken: RM14.99 to RM16.99A 13% spread across 14 restaurants; 71% charge RM14.99.
- Big Mac in the US: 125% from the cheapest restaurant to the dearestAcross 13,657 McDonald's restaurants; percentages only, prices are never converted.
Fast food chains are collecting more and more data about their customers through mobile apps and loyalty programmes: accounts with their details, and what they order and when. They are also experimenting with AI and data-driven pricing. Meanwhile the same item can cost very different amounts from one restaurant to the next, and customers cannot see why. Drive Thru Index publishes every restaurant's real price, every day, so anyone can check.
Every one of Pizza Hut's 454 restaurants charges RM39.98 for the Pizza (regular). The same basket of four items costs RM59.05 at every one of them.
Every one of Domino's 270 restaurants charges RM47.90 for the Beef Pepperoni (large). The same basket of five items costs RM118.10 at every one of them.
Across its 14 restaurants, KFC's 2-pc Chicken costs from RM14.99 (10 restaurants) to RM16.99 (2 restaurants): the most expensive charges 13% more than the cheapest, and 71% charge the typical RM14.99. The same basket of four items costs from RM40.96 to RM48.46, a spread of 18%.
In the US, by contrast, the most expensive ordinary McDonald's charges 125% more for a Big Mac than the cheapest, across 13,657 restaurants. Only the percentages are compared: prices are never converted between currencies.
Anthony Gherghetta, an Australian software developer who built Drive Thru Index, started it after reading some of the buzz about AI being used to set fast food prices: he wanted to see whether it was true, and how big the price differences between restaurants really were. Prices bear out the contrast he noticed. In Australia, 97% of McDonald's restaurants charge within 10% of the typical Big Mac price; in the US, 53% do. The gap between the cheapest and the dearest tenth of restaurants is 10% of the typical price in Australia and 33% in the US. In MY, 94% of KFC locations, the biggest chain tracked there, charge within 10% of its typical 2-pc Chicken price.
“I kept reading that fast food chains were starting to use AI and customer data to set prices, so I wanted to see if it was true and how big the differences really were. In Australia, where I’m from, a Big Mac costs much the same wherever you buy it. In the US the price changes from one restaurant to the next. Fast food apps now know what you order, when and where, but customers can’t see how prices are set. So I built Drive Thru Index to check every restaurant, every day,” said Gherghetta.
引用できるフレーズ
Every Pizza Hut restaurant in Malaysia charges RM39.98 for the Pizza (regular).
Every Domino's restaurant in Malaysia charges RM47.90 for the Beef Pepperoni (large).
KFC's 2-pc Chicken costs 13% more at its most expensive restaurant in Malaysia than at its cheapest.
画像
リリースの裏付けデータ
すべての数値は2026-10-12の価格データによるもので、それを掲載している当サイトのページを添えています。
| 項目 | 数値 | 掲載ページ |
|---|---|---|
| Pizza Hut: RM39.98 for the Pizza (regular) at all 454 restaurants | The same basket of four items costs RM59.05 at every one. | ページを見る |
| Domino's: RM47.90 for the Beef Pepperoni (large) at all 270 restaurants | The same basket of five items costs RM118.10 at every one. | ページを見る |
| KFC 2-pc Chicken: RM14.99 to RM16.99 | A 13% spread across 14 restaurants; 71% charge RM14.99. | ページを見る |
| Big Mac in the US: 125% from the cheapest restaurant to the dearest | Across 13,657 McDonald's restaurants; percentages only, prices are never converted. | ページを見る |
| 最も安いPizza Hut Pizza (regular)（店舗） | RM39.98 (454) | Alor Gajah, Melaka |
| 最も高いPizza Hut Pizza (regular)（店舗） | RM39.98 (454) | Alor Gajah, Melaka |
| 最も高い注文（店舗） | RM59.05 (454) | Alor Gajah, Melaka |
| 最も安いDomino's Beef Pepperoni (large)（店舗） | RM47.90 (270) | Air Itam, Pulau Pinang |
| 最も高いDomino's Beef Pepperoni (large)（店舗） | RM47.90 (270) | Air Itam, Pulau Pinang |
| 最も高い注文（店舗） | RM118.10 (264) | Air Itam, Pulau Pinang |
| 最も安いKFC 2-pc Chicken（店舗） | RM14.99 (10) | Bachok, Kelantan |
| 最も高いKFC 2-pc Chicken（店舗） | RM16.99 (2) | Beluran, Sabah |
| 最も高い注文（店舗） | RM48.46 (2) | Beluran, Sabah |
調査方法・概要・お問い合わせ
Drive Thru Index reads every restaurant's menu from each chain's own ordering app every day; these are the latest pickup prices collected on or before 12 October 2026, in Malaysian ringgit. A chain's spread is how much more its most expensive restaurant charges than its cheapest, as a share of the cheapest price, for its signature item and for the same basket of items; chains with fewer than 5 restaurants priced are left out. Airports, stadiums and similar sites are left out, and so are prices below 40% or above 250% of a chain's typical price, which are almost always menu errors. Each chain is compared only with itself, and another country is compared by percentages alone: prices are never converted between currencies.
About Drive Thru Index: Drive Thru Index (drivethruindex.com) publishes the menu price of every item at every restaurant of the biggest fast food brands, collected each day from the chains' own ordering apps. As pricing becomes more data-driven, it exists so that customers can see what each restaurant really charges and how it compares with others nearby. It covers the US, Canada, Australia, New Zealand, the UK, Ireland, Spain, Mexico and the Netherlands. Brands are only compared with themselves, and prices are never converted between currencies. Its figures are free to quote with attribution: "Source: Drive Thru Index".
The images with this release are free to use with the credit "Image: Drive Thru Index (drivethruindex.com)".
Media contact: anthony@drivethruindex.com
背景資料
リリース本文には含まれません。本文中の背景説明の一文を裏付ける報道で、記者からの質問への参考資料です。
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