公開日：2026-10-12
The most expensive fast food in Switzerland: a Burger King Whopper for CHF 12.50 in Wädenswil, 33% above the chain's median
As fast food pricing becomes more data-driven, Drive Thru Index looked for the most expensive fast food in Switzerland, comparing each of 1 chains only with its own national prices, on 12 October 2026.
データ基準日： 。
主なデータ
- Burger King Whopper: CHF 12.50 in Wädenswil, Zurich33% above Burger King's Swiss median of CHF 9.40.
Fast food chains are collecting more and more data about their customers through mobile apps and loyalty programmes: accounts with their details, and what they order and when. They are also experimenting with AI and data-driven pricing. Meanwhile the same item can cost very different amounts from one restaurant to the next, and customers cannot see why. Drive Thru Index publishes every restaurant's real price, every day, so anyone can check.
Burger King's most expensive Whopper costs CHF 12.50, at the Burger King in Wädenswil, Zurich: 33% above the chain's Swiss median of CHF 9.40. Its most expensive basket of 5 items is CHF 42.30 in Wädenswil, Zurich, 23% above its median of CHF 34.30.
Anthony Gherghetta, an Australian software developer who built Drive Thru Index, started it after reading some of the buzz about AI being used to set fast food prices: he wanted to see whether it was true, and how big the price differences between restaurants really were. Prices bear out the contrast he noticed. In Australia, 97% of McDonald's restaurants charge within 10% of the typical Big Mac price; in the US, 53% do. The gap between the cheapest and the dearest tenth of restaurants is 10% of the typical price in Australia and 33% in the US. In CH, 81% of Burger King locations, the biggest chain tracked there, charge within 10% of its typical Whopper price.
“I kept reading that fast food chains were starting to use AI and customer data to set prices, so I wanted to see if it was true and how big the differences really were. In Australia, where I’m from, a Big Mac costs much the same wherever you buy it. In the US the price changes from one restaurant to the next. Fast food apps now know what you order, when and where, but customers can’t see how prices are set. So I built Drive Thru Index to check every restaurant, every day,” said Gherghetta.
引用できるフレーズ
The most expensive Burger King Whopper in Switzerland costs CHF 12.50, in Wädenswil, Zurich.
画像
リリースの裏付けデータ
すべての数値は2026-10-12の価格データによるもので、それを掲載している当サイトのページを添えています。
| 項目 | 数値 | 掲載ページ |
|---|---|---|
| Burger King Whopper: CHF 12.50 in Wädenswil, Zurich | 33% above Burger King's Swiss median of CHF 9.40. | ページを見る |
| 最も高いBurger King Whopper（店舗） | CHF 12.50 (9) | Wädenswil, Zurich |
| 最も高い注文（店舗） | CHF 42.30 (+23%) | Wädenswil, Zurich |
調査方法・概要・お問い合わせ
Drive Thru Index reads every restaurant's menu from each chain's own ordering app every day; these are the latest pickup prices collected on or before 12 October 2026, in Swiss francs. The Drive Thru Index of a place averages each chain's own index there, where 100 is that chain's typical price nationally, so chains are never compared with each other; cities need at least 10 restaurants. Each chain's most expensive restaurant leaves out airports, stadiums and similar sites, which are reported separately. Prices are never converted between currencies.
About Drive Thru Index: Drive Thru Index (drivethruindex.com) publishes the menu price of every item at every restaurant of the biggest fast food brands, collected each day from the chains' own ordering apps. As pricing becomes more data-driven, it exists so that customers can see what each restaurant really charges and how it compares with others nearby. It covers the US, Canada, Australia, New Zealand, the UK, Ireland, Spain, Mexico and the Netherlands. Brands are only compared with themselves, and prices are never converted between currencies. Its figures are free to quote with attribution: "Source: Drive Thru Index".
The images with this release are free to use with the credit "Image: Drive Thru Index (drivethruindex.com)".
Media contact: anthony@drivethruindex.com
背景資料
リリース本文には含まれません。本文中の背景説明の一文を裏付ける報道で、記者からの質問への参考資料です。
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