公開日：2026-10-05
The same Crunchwrap Supreme costs $3.99 at one Texas Taco Bell and $8.39 at another
As fast food pricing becomes more data-driven, Drive Thru Index compared the pickup prices of the same items at 2,961 restaurants of five chains in Texas. Within each chain, prices for the same item differ by up to 110% from one restaurant to the next.
データ基準日： 。
主なデータ
- Taco Bell Crunchwrap Supreme: $3.99 to $8.39 (+110%)Cheapest restaurant in Lubbock, TX, most expensive in Gonzales, TX; median $6.39, 4% below Taco Bell's US median.
- Wendy's Dave's Single: $3.99 to $7.89 (+98%)Cheapest restaurant in El Paso, TX, most expensive in Van Horn, TX; median $5.89, 2% below Wendy's US median.
- Golden Corral 5 oz. Sirloin Steak Rare: $9.89 to $16.99 (+72%)Cheapest restaurant in Conroe, TX, most expensive in Austin, TX; median $12.99, 4% below Golden Corral's US median.
- Wingstop 10 Classic Wings: $10.49 to $17.99 (+71%)Cheapest restaurant in Brownwood, TX, most expensive in Pecos, TX; median $13.09, 4% below Wingstop's US median.
- McDonald's Big Mac: $3.99 to $6.79 (+70%)Cheapest restaurant in Houston, TX, most expensive in El Paso, TX; median $4.99, 17% below McDonald's US median.
Fast food chains are collecting more and more data about their customers through mobile apps and loyalty programs: accounts with their details, and what they order and when. They are also experimenting with AI and data-driven pricing. Meanwhile the same item can cost very different amounts from one restaurant to the next, and customers cannot see why. Drive Thru Index publishes every restaurant's real price, every day, so anyone can check.
Taco Bell: a Crunchwrap Supreme costs $3.99 at eight Taco Bell restaurants in Lubbock, TX and $8.39 at the Taco Bell in Gonzales, TX, $4.40 (110%) more. Across its 707 restaurants in Texas, the median is $6.39, 4% below Taco Bell's US median of $6.69.
Wendy's: a Dave's Single costs $3.99 at 17 Wendy's restaurants in El Paso, Horizon City, Pecos and Socorro, TX and $7.89 at two Wendy's restaurants in Van Horn and Weatherford, TX, $3.90 (98%) more. Across its 429 restaurants in Texas, the median is $5.89, 2% below Wendy's US median of $5.99.
Golden Corral: a 5 oz. Sirloin Steak Rare costs $9.89 at four Golden Corral restaurants in Conroe, Fort Worth, Longview and Marshall, TX and $16.99 at the Golden Corral in Austin, TX, $7.10 (72%) more. Across its 46 restaurants in Texas, the median is $12.99, 4% below Golden Corral's US median of $13.49.
Wingstop: a 10 Classic Wings costs $10.49 at six Wingstop restaurants in Brownwood, Edinburg, McAllen, Mcallen, Mission and Uvalde, TX and $17.99 at the Wingstop in Pecos, TX, $7.50 (71%) more. Across its 491 restaurants in Texas, the median is $13.09, 4% below Wingstop's US median of $13.59.
McDonald's: a Big Mac costs $3.99 at five McDonald's restaurants in Houston and Cypress, TX and $6.79 at eight McDonald's restaurants in El Paso and Anthony, TX, $2.80 (70%) more. Across its 1,288 restaurants in Texas, the median is $4.99, 17% below McDonald's US median of $5.99.
Anthony Gherghetta, an Australian software developer who built Drive Thru Index, started it after reading some of the buzz about AI being used to set fast food prices: he wanted to see whether it was true, and how big the price differences between restaurants really were. Prices bear out the contrast he noticed. In Australia, 97% of McDonald's restaurants charge within 10% of the typical Big Mac price; in the US, 53% do. The gap between the cheapest and the dearest tenth of restaurants is 10% of the typical price in Australia and 33% in the US.
“I kept reading that fast food chains were starting to use AI and customer data to set prices, so I wanted to see if it was true and how big the differences really were. In Australia, where I’m from, a Big Mac costs much the same wherever you buy it. In the US the price changes from one restaurant to the next. Fast food apps now know what you order, when and where, but customers can’t see how prices are set. So I built Drive Thru Index to check every restaurant, every day,” said Gherghetta.
引用できるフレーズ
The same Taco Bell Crunchwrap Supreme costs $3.99 at one restaurant in Lubbock, TX but $8.39 at another in Gonzales, TX.
The same Wendy's Dave's Single costs $3.99 at one restaurant in El Paso, TX but $7.89 at another in Van Horn, TX.
The same Golden Corral 5 oz. Sirloin Steak Rare costs $9.89 at one restaurant in Conroe, TX but $16.99 at another in Austin, TX.
The same Wingstop 10 Classic Wings costs $10.49 at one restaurant in Brownwood, TX but $17.99 at another in Pecos, TX.
The same McDonald's Big Mac costs $3.99 at one restaurant in Houston, TX but $6.79 at another in El Paso, TX.
画像
リリースの裏付けデータ
すべての数値は2026-10-05の価格データによるもので、それを掲載している当サイトのページを添えています。
| 項目 | 数値 | 掲載ページ |
|---|---|---|
| Taco Bell Crunchwrap Supreme: $3.99 to $8.39 (+110%) | Cheapest restaurant in Lubbock, TX, most expensive in Gonzales, TX; median $6.39, 4% below Taco Bell's US median. | ページを見る |
| Wendy's Dave's Single: $3.99 to $7.89 (+98%) | Cheapest restaurant in El Paso, TX, most expensive in Van Horn, TX; median $5.89, 2% below Wendy's US median. | ページを見る |
| Golden Corral 5 oz. Sirloin Steak Rare: $9.89 to $16.99 (+72%) | Cheapest restaurant in Conroe, TX, most expensive in Austin, TX; median $12.99, 4% below Golden Corral's US median. | ページを見る |
| Wingstop 10 Classic Wings: $10.49 to $17.99 (+71%) | Cheapest restaurant in Brownwood, TX, most expensive in Pecos, TX; median $13.09, 4% below Wingstop's US median. | ページを見る |
| McDonald's Big Mac: $3.99 to $6.79 (+70%) | Cheapest restaurant in Houston, TX, most expensive in El Paso, TX; median $4.99, 17% below McDonald's US median. | ページを見る |
| 最も安いTaco Bell Crunchwrap Supreme（店舗） | $3.99 (8) | Lubbock, TX, Lubbock, TX, Lubbock, TX, Lubbock, TX, Lubbock, TX, Lubbock, TX, Lubbock, TX, Lubbock, TX |
| 最も高いTaco Bell Crunchwrap Supreme（店舗） | $8.39 (1) | Gonzales, TX |
| 最も安いWendy's Dave's Single（店舗） | $3.99 (17) | El Paso, TX, El Paso, TX, El Paso, TX, El Paso, TX, El Paso, TX, El Paso, TX, El Paso, TX, El Paso, TX, El Paso, TX, El Paso, TX, El Paso, TX, El Paso, TX, El Paso, TX, El Paso, TX, Horizon City, TX, Pecos, TX, Socorro, TX |
| 最も高いWendy's Dave's Single（店舗） | $7.89 (2) | Van Horn, TX, Weatherford, TX |
| 最も安いGolden Corral 5 oz. Sirloin Steak Rare（店舗） | $9.89 (4) | Conroe, TX, Fort Worth, TX, Longview, TX, Marshall, TX |
| 最も高いGolden Corral 5 oz. Sirloin Steak Rare（店舗） | $16.99 (1) | Austin, TX |
| 最も安いWingstop 10 Classic Wings（店舗） | $10.49 (6) | Brownwood, TX, Edinburg, TX, McAllen, TX, Mcallen, TX, Mission, TX, Uvalde, TX |
| 最も高いWingstop 10 Classic Wings（店舗） | $17.99 (1) | Pecos, TX |
| 最も安いMcDonald's Big Mac（店舗） | $3.99 (5) | Cypress, TX, Cypress, TX, Houston, TX, Houston, TX, Houston, TX |
| 最も高いMcDonald's Big Mac（店舗） | $6.79 (8) | Anthony, TX, Anthony, TX, El Paso, TX, El Paso, TX, El Paso, TX, El Paso, TX, El Paso, TX, El Paso, TX |
調査方法・概要・お問い合わせ
Drive Thru Index reads every restaurant's menu from each chain's own ordering app every day; these are the latest pickup prices collected on or before October 5, 2026, in US dollars. The area covers every restaurant in Texas. Each chain is compared only with itself, on its own signature item, and only where it has at least 5 restaurants in the area; prices are never compared between chains or converted between currencies. The cheapest and most expensive restaurants leave out airports and similar special sites, which are reported separately.
About Drive Thru Index: Drive Thru Index (drivethruindex.com) publishes the menu price of every item at every restaurant of the biggest fast food brands, collected each day from the chains' own ordering apps. As pricing becomes more data-driven, it exists so that customers can see what each restaurant really charges and how it compares with others nearby. It covers the US, Canada, Australia, New Zealand, the UK, Ireland, Spain, Mexico and the Netherlands. Brands are only compared with themselves, and prices are never converted between currencies. Its figures are free to quote with attribution: "Source: Drive Thru Index".
The images with this release are free to use with the credit "Image: Drive Thru Index (drivethruindex.com)".
Media contact: anthony@drivethruindex.com
背景資料
リリース本文には含まれません。本文中の背景説明の一文を裏付ける報道で、記者からの質問への参考資料です。
- How restaurant loyalty programs can drive more traffic and improve experiences Restaurant Dive, 2024-08-15
Restaurant loyalty apps pull in customers' ordering history and preferences, to personalise offers and recommendations (the intro's apps and loyalty programmes). - Wendy's backtracks on dynamic pricing Restaurant Dive, 2024-02-28
Wendy's told investors it would test dynamic and AI-enabled pricing on digital menu boards from 2025, then said after a backlash that it would not raise prices at the busiest times (the intro's experiments with data-driven pricing). - Inside McDonald's push to have AI price your Big Mac CNBC, 2026-09-29
Reports a Reuters investigation into an AI tool that recommends menu prices to McDonald's restaurants; McDonald's says franchisees remain free to set their own prices. Not quoted in the release text; the page could not be fetched to check its wording, only its search listing.