Pubblicato il 2026-10-05
The same Whopper costs $6.08 at one Orlando Burger King and $8.92 at another
As fast food pricing becomes more data-driven, Drive Thru Index compared the pickup prices of the same items at 246 restaurants of five chains in the Orlando area. Within each chain, prices for the same item differ by up to 47% from one restaurant to the next.
Dati al .
Dati chiave
- Burger King Whopper: $6.08 to $8.92 (+47%)Cheapest restaurant in Davenport, FL, most expensive in Orlando, FL; median $7.30, 16% above Burger King's US median.
- Jersey Mike's Original Italian: $8.25 to $11.95 (+45%)Cheapest restaurant in Orlando, FL, most expensive in Celebration, FL; median $10.85, 1% below Jersey Mike's US median.
- Dunkin' Medium Original Blend: $2.79 to $3.93 (+41%)Cheapest restaurant in Orlando, FL, most expensive in Kissimmee, FL; median $3.19, 3% above Dunkin' US median.
- Planet Smoothie Strawberry Colada (20 oz): $7.49 to $10.29 (+37%)Cheapest restaurant in Lake Mary, FL, most expensive in Orlando, FL; median $7.99, the same as Planet Smoothie's US median.
- Dairy Queen OREO Blizzard: $5.49 to $7.49 (+36%)Cheapest restaurant in Apopka, FL, most expensive in Orlando, FL; median $6.24, 4% above Dairy Queen's US median.
Fast food chains are collecting more and more data about their customers through mobile apps and loyalty programs: accounts with their details, and what they order and when. They are also experimenting with AI and data-driven pricing. Meanwhile the same item can cost very different amounts from one restaurant to the next, and customers cannot see why. Drive Thru Index publishes every restaurant's real price, every day, so anyone can check.
Burger King: a Whopper costs $6.08 at the Burger King in Davenport, FL and $8.92 at the Burger King in Orlando, FL, $2.84 (47%) more. Across its 48 restaurants in the Orlando area, the median is $7.30, 16% above Burger King's US median of $6.29.
Jersey Mike's: a Original Italian costs $8.25 at the Jersey Mike's in Orlando, FL and $11.95 at four Jersey Mike's restaurants in Celebration, Orlando, Saint Cloud and Windermere, FL, $3.70 (45%) more. Across its 44 restaurants in the Orlando area, the median is $10.85, 1% below Jersey Mike's US median of $10.95.
Dunkin': a Medium Original Blend costs $2.79 at 30 Dunkin' restaurants in Orlando, Lake Mary, Winter Park, Altamonte Springs, Casselberry, Longwood, Sanford, Apopka, Fern Park, Oviedo and Winter Springs, FL and $3.93 at the Dunkin' in Kissimmee, FL, $1.14 (41%) more. Across its 108 restaurants in the Orlando area, the median is $3.19, 3% above Dunkin' US median of $3.09.
Planet Smoothie: a Strawberry Colada (20 oz) costs $7.49 at the Planet Smoothie in Lake Mary, FL and $10.29 at the Planet Smoothie in Orlando, FL, $2.80 (37%) more. Across its 34 restaurants in the Orlando area, the median is $7.99, the same as Planet Smoothie's US median of $7.99.
Dairy Queen: a OREO Blizzard costs $5.49 at the Dairy Queen in Apopka, FL and $7.49 at the Dairy Queen in Orlando, FL, $2.00 (36%) more. Across its 12 restaurants in the Orlando area, the median is $6.24, 4% above Dairy Queen's US median of $5.99.
Anthony Gherghetta, an Australian software developer who built Drive Thru Index, started it after reading some of the buzz about AI being used to set fast food prices: he wanted to see whether it was true, and how big the price differences between restaurants really were. Prices bear out the contrast he noticed. In Australia, 97% of McDonald's restaurants charge within 10% of the typical Big Mac price; in the US, 53% do. The gap between the cheapest and the dearest tenth of restaurants is 10% of the typical price in Australia and 33% in the US.
“I kept reading that fast food chains were starting to use AI and customer data to set prices, so I wanted to see if it was true and how big the differences really were. In Australia, where I’m from, a Big Mac costs much the same wherever you buy it. In the US the price changes from one restaurant to the next. Fast food apps now know what you order, when and where, but customers can’t see how prices are set. So I built Drive Thru Index to check every restaurant, every day,” said Gherghetta.
Frasi da citare
The same Burger King Whopper costs $6.08 at one restaurant in Davenport, FL but $8.92 at another in Orlando, FL.
The same Jersey Mike's Original Italian costs $8.25 at one restaurant in Orlando, FL but $11.95 at another in Celebration, FL.
The same Dunkin' Medium Original Blend costs $2.79 at one restaurant in Orlando, FL but $3.93 at another in Kissimmee, FL.
The same Planet Smoothie Strawberry Colada (20 oz) costs $7.49 at one restaurant in Lake Mary, FL but $10.29 at another in Orlando, FL.
The same Dairy Queen OREO Blizzard costs $5.49 at one restaurant in Apopka, FL but $7.49 at another in Orlando, FL.
Immagini
I dati dietro il comunicato
Ogni dato viene dai nostri prezzi del 2026-10-05, con la pagina di questo sito che lo mostra.
| Dato | Valore | Dove vederlo |
|---|---|---|
| Burger King Whopper: $6.08 to $8.92 (+47%) | Cheapest restaurant in Davenport, FL, most expensive in Orlando, FL; median $7.30, 16% above Burger King's US median. | Vedi la pagina |
| Jersey Mike's Original Italian: $8.25 to $11.95 (+45%) | Cheapest restaurant in Orlando, FL, most expensive in Celebration, FL; median $10.85, 1% below Jersey Mike's US median. | Vedi la pagina |
| Dunkin' Medium Original Blend: $2.79 to $3.93 (+41%) | Cheapest restaurant in Orlando, FL, most expensive in Kissimmee, FL; median $3.19, 3% above Dunkin' US median. | Vedi la pagina |
| Planet Smoothie Strawberry Colada (20 oz): $7.49 to $10.29 (+37%) | Cheapest restaurant in Lake Mary, FL, most expensive in Orlando, FL; median $7.99, the same as Planet Smoothie's US median. | Vedi la pagina |
| Dairy Queen OREO Blizzard: $5.49 to $7.49 (+36%) | Cheapest restaurant in Apopka, FL, most expensive in Orlando, FL; median $6.24, 4% above Dairy Queen's US median. | Vedi la pagina |
| Burger King Whopper più economico (ristoranti) | $6.08 (1) | Davenport, FL |
| Burger King Whopper più caro (ristoranti) | $8.92 (1) | Orlando, FL |
| Jersey Mike's Original Italian più economico (ristoranti) | $8.25 (1) | Orlando, FL |
| Jersey Mike's Original Italian più caro (ristoranti) | $11.95 (4) | Celebration, FL, Orlando, FL, Saint Cloud, FL, Windermere, FL |
| Dunkin' Medium Original Blend più economico (ristoranti) | $2.79 (30) | Altamonte Springs, FL, Altamonte Springs, FL, Apopka, FL, Casselberry, FL, Casselberry, FL, Fern Park, FL, Lake Mary, FL, Lake Mary, FL, Lake Mary, FL, Longwood, FL, Longwood, FL, Orlando, FL, Orlando, FL, Orlando, FL, Orlando, FL, Orlando, FL, Orlando, FL, Orlando, FL, Orlando, FL, Orlando, FL, Orlando, FL, Orlando, FL, Orlando, FL, Oviedo, FL, Sanford, FL, Sanford, FL, Winter Park, FL, Winter Park, FL, Winter Park, FL, Winter Springs, FL |
| Dunkin' Medium Original Blend più caro (ristoranti) | $3.93 (1) | Kissimmee, FL |
| Planet Smoothie Strawberry Colada (20 oz) più economico (ristoranti) | $7.49 (1) | Lake Mary, FL |
| Planet Smoothie Strawberry Colada (20 oz) più caro (ristoranti) | $10.29 (1) | Orlando, FL |
| Dairy Queen OREO Blizzard più economico (ristoranti) | $5.49 (1) | Apopka, FL |
| Dairy Queen OREO Blizzard più caro (ristoranti) | $7.49 (1) | Orlando, FL |
Metodologia, chi siamo e contatti
Drive Thru Index reads every restaurant's menu from each chain's own ordering app every day; these are the latest pickup prices collected on or before October 5, 2026, in US dollars. The area covers restaurants within 25 miles (40 km) of downtown of Orlando, each restaurant counted in its nearest city. Each chain is compared only with itself, on its own signature item, and only where it has at least 5 restaurants in the area; prices are never compared between chains or converted between currencies. The cheapest and most expensive restaurants leave out airports and similar special sites, which are reported separately.
About Drive Thru Index: Drive Thru Index (drivethruindex.com) publishes the menu price of every item at every restaurant of the biggest fast food brands, collected each day from the chains' own ordering apps. As pricing becomes more data-driven, it exists so that customers can see what each restaurant really charges and how it compares with others nearby. It covers the US, Canada, Australia, New Zealand, the UK, Ireland, Spain, Mexico and the Netherlands. Brands are only compared with themselves, and prices are never converted between currencies. Its figures are free to quote with attribution: "Source: Drive Thru Index".
The images with this release are free to use with the credit "Image: Drive Thru Index (drivethruindex.com)".
Media contact: anthony@drivethruindex.com
Fonti di contesto
Non fanno parte del comunicato: articoli che sostengono la sua unica frase di contesto, per rispondere alle domande dei giornalisti.
- How restaurant loyalty programs can drive more traffic and improve experiences Restaurant Dive, 2024-08-15
Restaurant loyalty apps pull in customers' ordering history and preferences, to personalise offers and recommendations (the intro's apps and loyalty programmes). - Wendy's backtracks on dynamic pricing Restaurant Dive, 2024-02-28
Wendy's told investors it would test dynamic and AI-enabled pricing on digital menu boards from 2025, then said after a backlash that it would not raise prices at the busiest times (the intro's experiments with data-driven pricing). - Inside McDonald's push to have AI price your Big Mac CNBC, 2026-09-29
Reports a Reuters investigation into an AI tool that recommends menu prices to McDonald's restaurants; McDonald's says franchisees remain free to set their own prices. Not quoted in the release text; the page could not be fetched to check its wording, only its search listing.