게시일 2026-10-05
The same Original Pretzel costs $4.69 at one Florida Wetzel's Pretzels and $8.99 at another
As fast food pricing becomes more data-driven, Drive Thru Index compared the pickup prices of the same items at 1,083 restaurants of five chains in Florida. Within each chain, prices for the same item differ by up to 92% from one restaurant to the next.
데이터 기준일 .
핵심 사실
- Wetzel's Pretzels Original Pretzel: $4.69 to $8.99 (+92%)Cheapest restaurant in Palm Bay, FL, most expensive in Destin, FL; median $5.99, the same as Wetzel's Pretzels' US median.
- Cinnabon MiniBon: $3.99 to $7.49 (+88%)Cheapest restaurant in Hialeah, FL, most expensive in Miami, FL; median $5.89, 18% above Cinnabon's US median.
- Golden Corral 5 oz. Sirloin Steak Rare: $10.99 to $18.99 (+73%)Cheapest restaurant in Fort Myers, FL, most expensive in Bradenton, FL; median $14.89, 10% above Golden Corral's US median.
- McDonald's Big Mac: $4.29 to $7.39 (+72%)Cheapest restaurant in Vero Beach, FL, most expensive in Miami Beach, FL; median $5.99, the same as McDonald's US median.
- Dairy Queen OREO Blizzard: $4.59 to $7.79 (+70%)Cheapest restaurant in Gainesville, FL, most expensive in Fernandina Beach, FL; median $6.09, 2% above Dairy Queen's US median.
Fast food chains are collecting more and more data about their customers through mobile apps and loyalty programs: accounts with their details, and what they order and when. They are also experimenting with AI and data-driven pricing. Meanwhile the same item can cost very different amounts from one restaurant to the next, and customers cannot see why. Drive Thru Index publishes every restaurant's real price, every day, so anyone can check.
Wetzel's Pretzels: a Original Pretzel costs $4.69 at the Wetzel's Pretzels in Palm Bay, FL and $8.99 at the Wetzel's Pretzels in Destin, FL, $4.30 (92%) more. Across its 9 restaurants in Florida, the median is $5.99, the same as Wetzel's Pretzels' US median of $5.99.
Cinnabon: a MiniBon costs $3.99 at the Cinnabon in Hialeah, FL and $7.49 at the Cinnabon in Miami, FL, $3.50 (88%) more. Across its 18 restaurants in Florida, the median is $5.89, 18% above Cinnabon's US median of $4.99.
Golden Corral: a 5 oz. Sirloin Steak Rare costs $10.99 at the Golden Corral in Fort Myers, FL and $18.99 at two Golden Corral restaurants in Bradenton and Royal Palm Beach, FL, $8.00 (73%) more. Across its 28 restaurants in Florida, the median is $14.89, 10% above Golden Corral's US median of $13.49.
McDonald's: a Big Mac costs $4.29 at the McDonald's in Vero Beach, FL and $7.39 at two McDonald's restaurants in Miami Beach, FL, $3.10 (72%) more. Across its 907 restaurants in Florida, the median is $5.99, the same as McDonald's US median of $5.99.
Dairy Queen: a OREO Blizzard costs $4.59 at the Dairy Queen in Gainesville, FL and $7.79 at the Dairy Queen in Fernandina Beach, FL, $3.20 (70%) more. Across its 121 restaurants in Florida, the median is $6.09, 2% above Dairy Queen's US median of $5.99.
Anthony Gherghetta, an Australian software developer who built Drive Thru Index, started it after reading some of the buzz about AI being used to set fast food prices: he wanted to see whether it was true, and how big the price differences between restaurants really were. Prices bear out the contrast he noticed. In Australia, 97% of McDonald's restaurants charge within 10% of the typical Big Mac price; in the US, 53% do. The gap between the cheapest and the dearest tenth of restaurants is 10% of the typical price in Australia and 33% in the US.
“I kept reading that fast food chains were starting to use AI and customer data to set prices, so I wanted to see if it was true and how big the differences really were. In Australia, where I’m from, a Big Mac costs much the same wherever you buy it. In the US the price changes from one restaurant to the next. Fast food apps now know what you order, when and where, but customers can’t see how prices are set. So I built Drive Thru Index to check every restaurant, every day,” said Gherghetta.
인용할 만한 문장
The same Wetzel's Pretzels Original Pretzel costs $4.69 at one restaurant in Palm Bay, FL but $8.99 at another in Destin, FL.
The same Cinnabon MiniBon costs $3.99 at one restaurant in Hialeah, FL but $7.49 at another in Miami, FL.
The same Golden Corral 5 oz. Sirloin Steak Rare costs $10.99 at one restaurant in Fort Myers, FL but $18.99 at another in Bradenton, FL.
The same McDonald's Big Mac costs $4.29 at one restaurant in Vero Beach, FL but $7.39 at another in Miami Beach, FL.
The same Dairy Queen OREO Blizzard costs $4.59 at one restaurant in Gainesville, FL but $7.79 at another in Fernandina Beach, FL.
이미지
보도자료 속 수치의 근거
모든 수치는 2026-10-05 가격 기준이며, 해당 수치를 보여주는 이 사이트의 페이지를 함께 표시해요.
| 항목 | 값 | 확인할 곳 |
|---|---|---|
| Wetzel's Pretzels Original Pretzel: $4.69 to $8.99 (+92%) | Cheapest restaurant in Palm Bay, FL, most expensive in Destin, FL; median $5.99, the same as Wetzel's Pretzels' US median. | 페이지 보기 |
| Cinnabon MiniBon: $3.99 to $7.49 (+88%) | Cheapest restaurant in Hialeah, FL, most expensive in Miami, FL; median $5.89, 18% above Cinnabon's US median. | 페이지 보기 |
| Golden Corral 5 oz. Sirloin Steak Rare: $10.99 to $18.99 (+73%) | Cheapest restaurant in Fort Myers, FL, most expensive in Bradenton, FL; median $14.89, 10% above Golden Corral's US median. | 페이지 보기 |
| McDonald's Big Mac: $4.29 to $7.39 (+72%) | Cheapest restaurant in Vero Beach, FL, most expensive in Miami Beach, FL; median $5.99, the same as McDonald's US median. | 페이지 보기 |
| Dairy Queen OREO Blizzard: $4.59 to $7.79 (+70%) | Cheapest restaurant in Gainesville, FL, most expensive in Fernandina Beach, FL; median $6.09, 2% above Dairy Queen's US median. | 페이지 보기 |
| 가장 저렴한 Wetzel's Pretzels Original Pretzel(매장) | $4.69 (1) | Palm Bay, FL |
| 가장 비싼 Wetzel's Pretzels Original Pretzel(매장) | $8.99 (1) | Destin, FL |
| 가장 저렴한 Cinnabon MiniBon(매장) | $3.99 (1) | Hialeah, FL |
| 가장 비싼 Cinnabon MiniBon(매장) | $7.49 (1) | Miami, FL |
| 가장 저렴한 Golden Corral 5 oz. Sirloin Steak Rare(매장) | $10.99 (1) | Fort Myers, FL |
| 가장 비싼 Golden Corral 5 oz. Sirloin Steak Rare(매장) | $18.99 (2) | Bradenton, FL, Royal Palm Beach, FL |
| 가장 저렴한 McDonald's Big Mac(매장) | $4.29 (1) | Vero Beach, FL |
| 가장 비싼 McDonald's Big Mac(매장) | $7.39 (2) | Miami Beach, FL, Miami Beach, FL |
| 가장 저렴한 Dairy Queen OREO Blizzard(매장) | $4.59 (1) | Gainesville, FL |
| 가장 비싼 Dairy Queen OREO Blizzard(매장) | $7.79 (1) | Fernandina Beach, FL |
방법론, 소개, 연락처
Drive Thru Index reads every restaurant's menu from each chain's own ordering app every day; these are the latest pickup prices collected on or before October 5, 2026, in US dollars. The area covers every restaurant in Florida. Each chain is compared only with itself, on its own signature item, and only where it has at least 5 restaurants in the area; prices are never compared between chains or converted between currencies. The cheapest and most expensive restaurants leave out airports and similar special sites, which are reported separately.
About Drive Thru Index: Drive Thru Index (drivethruindex.com) publishes the menu price of every item at every restaurant of the biggest fast food brands, collected each day from the chains' own ordering apps. As pricing becomes more data-driven, it exists so that customers can see what each restaurant really charges and how it compares with others nearby. It covers the US, Canada, Australia, New Zealand, the UK, Ireland, Spain, Mexico and the Netherlands. Brands are only compared with themselves, and prices are never converted between currencies. Its figures are free to quote with attribution: "Source: Drive Thru Index".
The images with this release are free to use with the credit "Image: Drive Thru Index (drivethruindex.com)".
Media contact: anthony@drivethruindex.com
배경 자료 출처
보도자료에는 포함되지 않아요. 본문의 배경 설명 한 줄을 뒷받침하는 기사로, 기자 문의에 참고용이에요.
- How restaurant loyalty programs can drive more traffic and improve experiences Restaurant Dive, 2024-08-15
Restaurant loyalty apps pull in customers' ordering history and preferences, to personalise offers and recommendations (the intro's apps and loyalty programmes). - Wendy's backtracks on dynamic pricing Restaurant Dive, 2024-02-28
Wendy's told investors it would test dynamic and AI-enabled pricing on digital menu boards from 2025, then said after a backlash that it would not raise prices at the busiest times (the intro's experiments with data-driven pricing). - Inside McDonald's push to have AI price your Big Mac CNBC, 2026-09-29
Reports a Reuters investigation into an AI tool that recommends menu prices to McDonald's restaurants; McDonald's says franchisees remain free to set their own prices. Not quoted in the release text; the page could not be fetched to check its wording, only its search listing.