Pubblicato il 2026-10-03
The same Big Mac costs $4.29 at one Florida McDonald's and $7.39 at another
As fast food pricing becomes more data-driven, Drive Thru Index compared the pickup prices of the same items at 2,746 restaurants of five chains in Florida. Within each chain, prices for the same item differ by up to 72% from one restaurant to the next.
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Dati chiave
- McDonald's Big Mac: $4.29 to $7.39 (+72%)Cheapest in Vero Beach, FL, most expensive in Miami Beach, FL; median $5.99, the same as McDonald's US median.
- Dunkin' Medium Original Blend: $2.49 to $4.19 (+68%)Cheapest in Miami Shores, FL, most expensive in Daytona Beach, FL; median $2.99, 3% below Dunkin' US median.
- Burger King Whopper: $5.39 to $8.92 (+65%)Cheapest in Jacksonville, FL, most expensive in Orlando, FL; median $6.19, 2% below Burger King's US median.
- Jersey Mike's Original Italian: $8.25 to $12.95 (+57%)Cheapest in Orlando, FL, most expensive in Palm Beach Gardens, FL; median $11.25, 3% above Jersey Mike's US median.
- Wingstop 10 Classic Wings: $11.99 to $17.49 (+46%)Cheapest in Hollywood, FL, most expensive in Bartow, FL; median $13.79, 1% above Wingstop's US median.
Fast food chains are collecting more and more data about their customers through mobile apps and loyalty programs: accounts with their details, and what they order and when. They are also experimenting with AI and data-driven pricing. Meanwhile the same item can cost very different amounts from one restaurant to the next, and customers cannot see why. Drive Thru Index publishes every restaurant's real price, every day, so anyone can check.
McDonald's: a Big Mac costs $4.29 at the McDonald's in Vero Beach, FL and $7.39 at two McDonald's restaurants in Miami Beach, FL, $3.10 (72%) more. Across its 907 restaurants in Florida, the median is $5.99, the same as McDonald's US median of $5.99.
Dunkin': a Medium Original Blend costs $2.49 at the Dunkin' in Miami Shores, FL and $4.19 at the Dunkin' in Daytona Beach, FL, $1.70 (68%) more. Across its 925 restaurants in Florida, the median is $2.99, 3% below Dunkin' US median of $3.09.
Burger King: a Whopper costs $5.39 at the Burger King in Jacksonville, FL and $8.92 at the Burger King in Orlando, FL, $3.53 (65%) more. Across its 457 restaurants in Florida, the median is $6.19, 2% below Burger King's US median of $6.29.
Jersey Mike's: a Original Italian costs $8.25 at the Jersey Mike's in Orlando, FL and $12.95 at the Jersey Mike's in Palm Beach Gardens, FL, $4.70 (57%) more. Across its 266 restaurants in Florida, the median is $11.25, 3% above Jersey Mike's US median of $10.95.
Wingstop: a 10 Classic Wings costs $11.99 at the Wingstop in Hollywood, FL and $17.49 at two Wingstop restaurants in Bartow and St. Petersburg, FL, $5.50 (46%) more. Across its 191 restaurants in Florida, the median is $13.79, 1% above Wingstop's US median of $13.59.
Anthony Gherghetta, an Australian software developer who built Drive Thru Index, started it after reading some of the buzz about AI being used to set fast food prices: he wanted to see whether it was true, and how big the price differences between restaurants really were. Prices bear out the contrast he noticed. In Australia, 97% of McDonald's restaurants charge within 10% of the typical Big Mac price; in the US, 53% do. The gap between the cheapest and the dearest tenth of restaurants is 10% of the typical price in Australia and 33% in the US.
“I kept reading that fast food chains were starting to use AI and customer data to set prices, so I wanted to see if it was true and how big the differences really were. In Australia, where I’m from, a Big Mac costs much the same wherever you buy it. In the US the price changes from one restaurant to the next. Fast food apps now know what you order, when and where, but customers can’t see how prices are set. So I built Drive Thru Index to check every restaurant, every day,” said Gherghetta.
Frasi da citare
The same McDonald's Big Mac costs $4.29 in Vero Beach, FL but $7.39 in Miami Beach, FL.
The same Dunkin' Medium Original Blend costs $2.49 in Miami Shores, FL but $4.19 in Daytona Beach, FL.
The same Burger King Whopper costs $5.39 in Jacksonville, FL but $8.92 in Orlando, FL.
The same Jersey Mike's Original Italian costs $8.25 in Orlando, FL but $12.95 in Palm Beach Gardens, FL.
The same Wingstop 10 Classic Wings costs $11.99 in Hollywood, FL but $17.49 in Bartow, FL.
Immagini
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Ogni dato viene dai nostri prezzi del 2026-10-03, con la pagina di questo sito che lo mostra.
| Dato | Valore | Dove vederlo |
|---|---|---|
| McDonald's Big Mac: $4.29 to $7.39 (+72%) | Cheapest in Vero Beach, FL, most expensive in Miami Beach, FL; median $5.99, the same as McDonald's US median. | Vedi la pagina |
| Dunkin' Medium Original Blend: $2.49 to $4.19 (+68%) | Cheapest in Miami Shores, FL, most expensive in Daytona Beach, FL; median $2.99, 3% below Dunkin' US median. | Vedi la pagina |
| Burger King Whopper: $5.39 to $8.92 (+65%) | Cheapest in Jacksonville, FL, most expensive in Orlando, FL; median $6.19, 2% below Burger King's US median. | Vedi la pagina |
| Jersey Mike's Original Italian: $8.25 to $12.95 (+57%) | Cheapest in Orlando, FL, most expensive in Palm Beach Gardens, FL; median $11.25, 3% above Jersey Mike's US median. | Vedi la pagina |
| Wingstop 10 Classic Wings: $11.99 to $17.49 (+46%) | Cheapest in Hollywood, FL, most expensive in Bartow, FL; median $13.79, 1% above Wingstop's US median. | Vedi la pagina |
| McDonald's Big Mac più economico (ristoranti) | $4.29 (1) | Vero Beach, FL |
| McDonald's Big Mac più caro (ristoranti) | $7.39 (2) | Miami Beach, FL, Miami Beach, FL |
| Dunkin' Medium Original Blend più economico (ristoranti) | $2.49 (1) | Miami Shores, FL |
| Dunkin' Medium Original Blend più caro (ristoranti) | $4.19 (1) | Daytona Beach, FL |
| Burger King Whopper più economico (ristoranti) | $5.39 (1) | Jacksonville, FL |
| Burger King Whopper più caro (ristoranti) | $8.92 (1) | Orlando, FL |
| Jersey Mike's Original Italian più economico (ristoranti) | $8.25 (1) | Orlando, FL |
| Jersey Mike's Original Italian più caro (ristoranti) | $12.95 (1) | Palm Beach Gardens, FL |
| Wingstop 10 Classic Wings più economico (ristoranti) | $11.99 (1) | Hollywood, FL |
| Wingstop 10 Classic Wings più caro (ristoranti) | $17.49 (2) | Bartow, FL, St. Petersburg, FL |
Metodologia, chi siamo e contatti
Drive Thru Index reads every restaurant's menu from each chain's own ordering app every day; these are the latest pickup prices collected on or before October 3, 2026, in US dollars. The area covers every restaurant in Florida. Each chain is compared only with itself, on its own signature item, and only where it has at least 5 restaurants in the area; prices are never compared between chains or converted between currencies. The cheapest and most expensive restaurants leave out airports and similar special sites, which are reported separately.
About Drive Thru Index: Drive Thru Index (drivethruindex.com) publishes the menu price of every item at every restaurant of the biggest fast food brands, collected each day from the chains' own ordering apps. As pricing becomes more data-driven, it exists so that customers can see what each restaurant really charges and how it compares with others nearby. It covers the US, Canada, Australia, New Zealand, the UK, Ireland, Spain, Mexico and the Netherlands. Brands are only compared with themselves, and prices are never converted between currencies. Its figures are free to quote with attribution: "Source: Drive Thru Index".
The images with this release are free to use with the credit "Image: Drive Thru Index (drivethruindex.com)".
Media contact: anthony@drivethruindex.com
Fonti di contesto
Non fanno parte del comunicato: articoli che sostengono la sua unica frase di contesto, per rispondere alle domande dei giornalisti.
- How restaurant loyalty programs can drive more traffic and improve experiences Restaurant Dive, 2024-08-15
Restaurant loyalty apps pull in customers' ordering history and preferences, to personalise offers and recommendations (the intro's apps and loyalty programmes). - Wendy's backtracks on dynamic pricing Restaurant Dive, 2024-02-28
Wendy's told investors it would test dynamic and AI-enabled pricing on digital menu boards from 2025, then said after a backlash that it would not raise prices at the busiest times (the intro's experiments with data-driven pricing). - Inside McDonald's push to have AI price your Big Mac CNBC, 2026-09-29
Reports a Reuters investigation into an AI tool that recommends menu prices to McDonald's restaurants; McDonald's says franchisees remain free to set their own prices. Not quoted in the release text; the page could not be fetched to check its wording, only its search listing.