Publicado em 2026-10-05
The most expensive fast food in the Philippines: a Burger King Whopper for ₱259.00 in Bulacan, 24% above the chain's median
As fast food pricing becomes more data-driven, Drive Thru Index looked for the most expensive fast food in the Philippines, comparing each of 3 chains only with its own national prices, on 5 October 2026.
Dados de .
Números-chave
- Bulacan, Central Luzon: fast food costs 3% more than the Philippine typical priceDrive Thru Index 103, across 31 restaurants; each chain is compared only with itself.
- Mimaropa is the most expensive region (index 109)Central Visayas is the cheapest (index 99); 100 is the national typical price.
- Burger King Whopper: ₱259.00 in Bulacan, Central Luzon24% above Burger King's Philippine median of ₱209.00.
- Mang Inasal Chicken Inasal Paa (large): ₱161.00 in Aklan, Western Visayas16% above Mang Inasal's Philippine median of ₱139.00.
- Chowking Beef Chao Fan: ₱120.00 in Pinamalayan, Mimaropa10% above Chowking's Philippine median of ₱109.00.
Fast food chains are collecting more and more data about their customers through mobile apps and loyalty programmes: accounts with their details, and what they order and when. They are also experimenting with AI and data-driven pricing. Meanwhile the same item can cost very different amounts from one restaurant to the next, and customers cannot see why. Drive Thru Index publishes every restaurant's real price, every day, so anyone can check.
Among cities with at least 10 restaurants, Bulacan, Central Luzon is the most expensive: its Drive Thru Index is 103, meaning its restaurants charge 3% more than their own chains' national typical prices, on average.
Next come Pasig, Metro Manila (100) and Quezon City, Metro Manila (100).
By region, Mimaropa is the most expensive (index 109) and Central Visayas the cheapest (99).
Burger King's most expensive Whopper costs ₱259.00, at the Burger King in Bulacan, Central Luzon: 24% above the chain's Philippine median of ₱209.00. Its most expensive basket of 4 items is ₱723.00 in Bulacan, Central Luzon, 17% above its median of ₱618.00.
Mang Inasal's most expensive Chicken Inasal Paa (large) costs ₱161.00, at the Mang Inasal in Aklan, Western Visayas: 16% above the chain's Philippine median of ₱139.00. Its most expensive basket of 5 items is ₱537.00 in Aklan, Western Visayas, 15% above its median of ₱467.00.
Chowking's most expensive Beef Chao Fan costs ₱120.00, at the Chowking in Pinamalayan, Mimaropa: 10% above the chain's Philippine median of ₱109.00. Its most expensive basket of 5 items is ₱508.00 in Pinamalayan, Mimaropa, 10% above its median of ₱461.00.
Anthony Gherghetta, an Australian software developer who built Drive Thru Index, started it after reading some of the buzz about AI being used to set fast food prices: he wanted to see whether it was true, and how big the price differences between restaurants really were. Prices bear out the contrast he noticed. In Australia, 97% of McDonald's restaurants charge within 10% of the typical Big Mac price; in the US, 53% do. The gap between the cheapest and the dearest tenth of restaurants is 10% of the typical price in Australia and 33% in the US. In PH, 97% of McDonald's locations, the biggest chain tracked there, charge within 10% of its typical Big Mac meal price.
“I kept reading that fast food chains were starting to use AI and customer data to set prices, so I wanted to see if it was true and how big the differences really were. In Australia, where I’m from, a Big Mac costs much the same wherever you buy it. In the US the price changes from one restaurant to the next. Fast food apps now know what you order, when and where, but customers can’t see how prices are set. So I built Drive Thru Index to check every restaurant, every day,” said Gherghetta.
Frases para citar
The most expensive Burger King Whopper in the Philippines costs ₱259.00, in Bulacan, Central Luzon.
The most expensive Mang Inasal Chicken Inasal Paa (large) in the Philippines costs ₱161.00, in Aklan, Western Visayas.
The most expensive Chowking Beef Chao Fan in the Philippines costs ₱120.00, in Pinamalayan, Mimaropa.
Imagens
Os números por trás do comunicado
Cada número vem dos nossos preços de 2026-10-05, com a página deste site que o mostra.
| Número | Valor | Onde ver |
|---|---|---|
| Bulacan, Central Luzon: fast food costs 3% more than the Philippine typical price | Drive Thru Index 103, across 31 restaurants; each chain is compared only with itself. | Ver a página |
| Mimaropa is the most expensive region (index 109) | Central Visayas is the cheapest (index 99); 100 is the national typical price. | Ver a página |
| Burger King Whopper: ₱259.00 in Bulacan, Central Luzon | 24% above Burger King's Philippine median of ₱209.00. | Ver a página |
| Mang Inasal Chicken Inasal Paa (large): ₱161.00 in Aklan, Western Visayas | 16% above Mang Inasal's Philippine median of ₱139.00. | Ver a página |
| Chowking Beef Chao Fan: ₱120.00 in Pinamalayan, Mimaropa | 10% above Chowking's Philippine median of ₱109.00. | Ver a página |
| Burger King Whopper mais caro (restaurantes) | ₱259.00 (3) | Bulacan, Central Luzon |
| Pedido mais caro (restaurantes) | ₱723.00 (+17%) | Bulacan, Central Luzon |
| Mang Inasal Chicken Inasal Paa (large) mais caro (restaurantes) | ₱161.00 (3) | Aklan, Western Visayas |
| Pedido mais caro (restaurantes) | ₱537.00 (+15%) | Aklan, Western Visayas |
| Chowking Beef Chao Fan mais caro (restaurantes) | ₱120.00 (3) | Pinamalayan, Mimaropa |
| Pedido mais caro (restaurantes) | ₱508.00 (+10%) | Pinamalayan, Mimaropa |
Metodologia, sobre nós e contato
Drive Thru Index reads every restaurant's menu from each chain's own ordering app every day; these are the latest pickup prices collected on or before 5 October 2026, in Philippine pesos. The Drive Thru Index of a place averages each chain's own index there, where 100 is that chain's typical price nationally, so chains are never compared with each other; cities need at least 10 restaurants. Each chain's most expensive restaurant leaves out airports, stadiums and similar sites, which are reported separately. Prices are never converted between currencies.
About Drive Thru Index: Drive Thru Index (drivethruindex.com) publishes the menu price of every item at every restaurant of the biggest fast food brands, collected each day from the chains' own ordering apps. As pricing becomes more data-driven, it exists so that customers can see what each restaurant really charges and how it compares with others nearby. It covers the US, Canada, Australia, New Zealand, the UK, Ireland, Spain, Mexico and the Netherlands. Brands are only compared with themselves, and prices are never converted between currencies. Its figures are free to quote with attribution: "Source: Drive Thru Index".
The images with this release are free to use with the credit "Image: Drive Thru Index (drivethruindex.com)".
Media contact: anthony@drivethruindex.com
Fontes de contexto
Não faz parte do comunicado: reportagens que embasam sua única frase de contexto, para perguntas de jornalistas.
- How restaurant loyalty programs can drive more traffic and improve experiences Restaurant Dive, 2024-08-15
Restaurant loyalty apps pull in customers' ordering history and preferences, to personalise offers and recommendations (the intro's apps and loyalty programmes). - Wendy's backtracks on dynamic pricing Restaurant Dive, 2024-02-28
Wendy's told investors it would test dynamic and AI-enabled pricing on digital menu boards from 2025, then said after a backlash that it would not raise prices at the busiest times (the intro's experiments with data-driven pricing). - Inside McDonald's push to have AI price your Big Mac CNBC, 2026-09-29
Reports a Reuters investigation into an AI tool that recommends menu prices to McDonald's restaurants; McDonald's says franchisees remain free to set their own prices. Not quoted in the release text; the page could not be fetched to check its wording, only its search listing.