Pubblicato il 2026-10-05
The most expensive fast food in Japan: a Matsuya Gyumeshi (regular) for ¥540 in 大田区, 17% above the chain's median
As fast food pricing becomes more data-driven, Drive Thru Index looked for the most expensive fast food in Japan, comparing each of 1 chains only with its own national prices, on 5 October 2026.
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Dati chiave
- Matsuya Gyumeshi (regular): ¥540 in 大田区, Tokyo17% above Matsuya's Japanese median of ¥460.
Fast food chains are collecting more and more data about their customers through mobile apps and loyalty programmes: accounts with their details, and what they order and when. They are also experimenting with AI and data-driven pricing. Meanwhile the same item can cost very different amounts from one restaurant to the next, and customers cannot see why. Drive Thru Index publishes every restaurant's real price, every day, so anyone can check.
Matsuya's most expensive Gyumeshi (regular) costs ¥540, at the Matsuya in 大田区, Tokyo: 17% above the chain's Japanese median of ¥460. Its most expensive basket of 5 items is ¥2,670 in 大田区, Tokyo, 10% above its median of ¥2,430.
Anthony Gherghetta, an Australian software developer who built Drive Thru Index, started it after reading some of the buzz about AI being used to set fast food prices: he wanted to see whether it was true, and how big the price differences between restaurants really were. Prices bear out the contrast he noticed. In Australia, 97% of McDonald's restaurants charge within 10% of the typical Big Mac price; in the US, 53% do. The gap between the cheapest and the dearest tenth of restaurants is 10% of the typical price in Australia and 33% in the US. In JP, 100% of Sukiya locations, the biggest chain tracked there, charge within 10% of its typical Gyudon (regular) price.
“I kept reading that fast food chains were starting to use AI and customer data to set prices, so I wanted to see if it was true and how big the differences really were. In Australia, where I’m from, a Big Mac costs much the same wherever you buy it. In the US the price changes from one restaurant to the next. Fast food apps now know what you order, when and where, but customers can’t see how prices are set. So I built Drive Thru Index to check every restaurant, every day,” said Gherghetta.
Frasi da citare
The most expensive Matsuya Gyumeshi (regular) in Japan costs ¥540, in 大田区, Tokyo.
Immagini
I dati dietro il comunicato
Ogni dato viene dai nostri prezzi del 2026-10-05, con la pagina di questo sito che lo mostra.
| Dato | Valore | Dove vederlo |
|---|---|---|
| Matsuya Gyumeshi (regular): ¥540 in 大田区, Tokyo | 17% above Matsuya's Japanese median of ¥460. | Vedi la pagina |
| Matsuya Gyumeshi (regular) più caro (ristoranti) | ¥540 (4) | 大田区, Tokyo |
| Ordine più caro (ristoranti) | ¥2,670 (+10%) | 大田区, Tokyo |
Metodologia, chi siamo e contatti
Drive Thru Index reads every restaurant's menu from each chain's own ordering app every day; these are the latest pickup prices collected on or before 5 October 2026, in Japanese yen. The Drive Thru Index of a place averages each chain's own index there, where 100 is that chain's typical price nationally, so chains are never compared with each other; cities need at least 10 restaurants. Each chain's most expensive restaurant leaves out airports, stadiums and similar sites, which are reported separately. Prices are never converted between currencies.
About Drive Thru Index: Drive Thru Index (drivethruindex.com) publishes the menu price of every item at every restaurant of the biggest fast food brands, collected each day from the chains' own ordering apps. As pricing becomes more data-driven, it exists so that customers can see what each restaurant really charges and how it compares with others nearby. It covers the US, Canada, Australia, New Zealand, the UK, Ireland, Spain, Mexico and the Netherlands. Brands are only compared with themselves, and prices are never converted between currencies. Its figures are free to quote with attribution: "Source: Drive Thru Index".
The images with this release are free to use with the credit "Image: Drive Thru Index (drivethruindex.com)".
Media contact: anthony@drivethruindex.com
Fonti di contesto
Non fanno parte del comunicato: articoli che sostengono la sua unica frase di contesto, per rispondere alle domande dei giornalisti.
- How restaurant loyalty programs can drive more traffic and improve experiences Restaurant Dive, 2024-08-15
Restaurant loyalty apps pull in customers' ordering history and preferences, to personalise offers and recommendations (the intro's apps and loyalty programmes). - Wendy's backtracks on dynamic pricing Restaurant Dive, 2024-02-28
Wendy's told investors it would test dynamic and AI-enabled pricing on digital menu boards from 2025, then said after a backlash that it would not raise prices at the busiest times (the intro's experiments with data-driven pricing). - Inside McDonald's push to have AI price your Big Mac CNBC, 2026-09-29
Reports a Reuters investigation into an AI tool that recommends menu prices to McDonald's restaurants; McDonald's says franchisees remain free to set their own prices. Not quoted in the release text; the page could not be fetched to check its wording, only its search listing.