Fast food price insights
What the drive-thru really costs: prices from 7,468 fast food restaurants in Japan across 6 chains, checked 2026-10-05. Every figure below compares each restaurant's own pickup price from the brand's ordering app, so the numbers are what you would actually pay at the window.
Data as of . Updated daily. Prices are in Japanese yen.
Key findings
- Matsuya has the biggest price gap between locations: its priciest restaurant charges 17% more than its cheapest for the same basket. KFC has the smallest gap, 0%.
- 横浜市, 14 is the biggest cluster of bargain fast food in Japan: 146 of its 146 restaurants rank in their brand's cheapest fifth nationally.
- Tokyo is the cheapest prefecture for fast food overall (Drive Thru Index 100, where 100 is the national typical price) and Kochi the most expensive (100), averaging each brand against its own national prices.
- A KFC Original Chicken (1 pc) costs ¥330 at every one of its 1,358 restaurants in Japan: the brand charges one price nationwide.
- A Pizza Hut Super Supreme (large) costs ¥3,150 at every one of its 566 restaurants in Japan: the brand charges one price nationwide.
- A CoCo Ichibanya Pork Curry costs ¥700 at every one of its 1,183 restaurants in Japan: the brand charges one price nationwide.
- A Matsuya Gyumeshi (regular) costs anywhere from ¥430 to ¥540 across 1,174 restaurants in Japan; the typical price is ¥460.
- Matsuya charges about the same in every prefecture: no prefecture's typical basket is even 1% dearer than another's.
- A Sukiya Gyudon (regular) costs ¥480 at every one of its 1,968 restaurants in Japan: the brand charges one price nationwide.
- A MOS Burger MOS Burger costs ¥500 at every one of its 1,219 restaurants in Japan: the brand charges one price nationwide.
- For KFC, 横浜市, 14 has the most bargain restaurants: 49 of 49 are in the brand's cheapest fifth nationally.
- For Pizza Hut, 札幌市, 01 has the most bargain restaurants: 25 of 25 are in the brand's cheapest fifth nationally.
- For CoCo Ichibanya, 名古屋市中区, 23 has the most bargain restaurants: 13 of 13 are in the brand's cheapest fifth nationally.
- For Matsuya, 大阪市, 27 has the most bargain restaurants: 55 of 55 are in the brand's cheapest fifth nationally.
- For Sukiya, 大田区, 13 has the most bargain restaurants: 20 of 20 are in the brand's cheapest fifth nationally.
- For MOS Burger, 横浜市, 14 has the most bargain restaurants: 36 of 36 are in the brand's cheapest fifth nationally.
The scoop
Matsuya Has Japan’s Biggest Price SwingMatsuya’s basket is ¥2,280 at its cheapest in さいたま市, Saitama, and ¥2,670 at its priciest in 庄原市, Hiroshima. That is a 17% gap, while Gyumeshi (regular) ranges from ¥430 to ¥540.
Six Brands, One National Price PatternKFC, Pizza Hut, CoCo Ichibanya, Sukiya and MOS Burger have identical prices at every location in view. MOS Burger is the most consistent, with its MOS Burger priced at ¥500 everywhere.
Sukiya Leads Japan’s Restaurant CountSukiya has the most restaurants shown, with 1953 locations. Its Gyudon (regular) is ¥480 everywhere, and its basket is ¥2,140 nationwide.
KFC’s Chicken Costs The Same EverywhereKFC’s Original Chicken (1 pc) is ¥330 at all 1358 locations compared. Its basket is ¥2,870 nationwide, including Osaka, Kanagawa and Chiba as well as Oita, Aomori and Nagasaki.
Cheapest to most expensive prefectures
Each prefecture's Drive Thru Index score averages every brand's typical basket there against that brand's own national typical price, so 100 is the national norm, 90 is 10% cheaper and 120 is 20% pricier. Brands are never compared with each other.
| Rank | Prefecture | Index | vs national | Brands | Restaurants compared |
|---|---|---|---|---|---|
| 1 | Tokyo | 100 | +0% | 6 | 1,136 |
| 2 | Osaka | 100 | +0% | 6 | 571 |
| 3 | Kanagawa | 100 | +0% | 6 | 580 |
| 4 | Fukuoka | 100 | +0% | 6 | 294 |
| 5 | Aichi | 100 | +0% | 6 | 510 |
| 6 | Kumamoto | 100 | +0% | 5 | 83 |
| 7 | Shizuoka | 100 | +0% | 6 | 189 |
| 8 | Gifu | 100 | +0% | 5 | 102 |
| 9 | Hokkaido | 100 | +0% | 6 | 266 |
| 10 | Niigata | 100 | +0% | 6 | 109 |
| 11 | Chiba | 100 | +0% | 6 | 363 |
| 12 | Yamanashi | 100 | +0% | 5 | 46 |
| 13 | Nagano | 100 | +0% | 5 | 109 |
| 14 | Fukushima | 100 | +0% | 6 | 87 |
| 15 | Aomori | 100 | +0% | 5 | 57 |
| 16 | Fukui | 100 | +0% | 5 | 37 |
| 17 | Saga | 100 | +0% | 4 | 38 |
| 18 | Saitama | 100 | +0% | 6 | 455 |
| 19 | Wakayama | 100 | +0% | 6 | 49 |
| 20 | Miyagi | 100 | +0% | 6 | 107 |
| 21 | Okinawa | 100 | +0% | 5 | 92 |
| 22 | Kagoshima | 100 | +0% | 6 | 73 |
| 23 | Nara | 100 | +0% | 6 | 61 |
| 24 | Miyazaki | 100 | +0% | 5 | 52 |
| 25 | Ehime | 100 | +0% | 6 | 66 |
| 26 | Ishikawa | 100 | +0% | 5 | 51 |
| 27 | Hiroshima | 100 | +0% | 6 | 145 |
| 28 | Nagasaki | 100 | +0% | 4 | 47 |
| 29 | Oita | 100 | +0% | 5 | 58 |
| 30 | Hyogo | 100 | +0% | 6 | 268 |
| 31 | Ibaraki | 100 | +0% | 6 | 168 |
| 32 | Kyoto | 100 | +0% | 6 | 150 |
| 33 | Shimane | 100 | +0% | 3 | 27 |
| 34 | Yamagata | 100 | +0% | 5 | 49 |
| 35 | Gunma | 100 | +0% | 5 | 119 |
| 36 | Iwate | 100 | +0% | 4 | 47 |
| 37 | Shiga | 100 | +0% | 6 | 73 |
| 38 | Okayama | 100 | +0% | 6 | 93 |
| 39 | Tochigi | 100 | +0% | 5 | 105 |
| 40 | Yamaguchi | 100 | +0% | 5 | 67 |
| 41 | Mie | 100 | +0% | 5 | 94 |
| 42 | Kagawa | 100 | +0% | 3 | 38 |
| 43 | Tottori | 100 | +0% | 4 | 26 |
| 44 | Tokushima | 100 | +0% | 5 | 41 |
| 45 | Akita | 100 | +0% | 3 | 30 |
| 46 | Toyama | 100 | +0% | 5 | 51 |
| 47 | Kochi | 100 | +0% | 3 | 23 |
Bargain clusters
Where cheap fast food clusters: the places with the most restaurants whose basket ranks in their own brand's cheapest fifth nationally. Each brand is judged against itself, never against another brand's prices.
| City, all brands | Bargain restaurants | Restaurants compared | Share |
|---|---|---|---|
| 横浜市, 14 | 146 | 146 | 100% |
| 大阪市, 27 | 138 | 138 | 100% |
| 名古屋市, 23 | 90 | 90 | 100% |
| 札幌市, 01 | 89 | 89 | 100% |
| 川崎市, 14 | 76 | 76 | 100% |
| Brand | Top bargain cities | Top bargain prefectures |
|---|---|---|
| KFC | 横浜市, 14 (49 of 49), 札幌市, 01 (30 of 30), 名古屋市, 23 (28 of 28) | 13 (173 of 173), 14 (121 of 121), 27 (94 of 94) |
| Pizza Hut | 札幌市, 01 (25 of 25), 横浜市, 14 (20 of 20), 大阪市, 27 (18 of 18) | 13 (80 of 80), 27 (55 of 55), 01 (50 of 50) |
| CoCo Ichibanya | 名古屋市中区, 23 (13 of 13), 新宿区, 13 (12 of 12), 世田谷区, 13 (10 of 10) | 13 (169 of 169), 23 (155 of 155), 27 (103 of 103) |
| Matsuya | 大阪市, 27 (55 of 55), 横浜市, 14 (37 of 37), 川崎市, 14 (26 of 26) | 13 (320 of 321), 27 (110 of 110), 14 (106 of 106) |
| Sukiya | 大田区, 13 (20 of 20), 江東区, 13 (15 of 15), 江戸川区, 13 (12 of 12) | 13 (235 of 235), 14 (164 of 164), 27 (129 of 129) |
| MOS Burger | 横浜市, 14 (36 of 36), 大阪市, 27 (36 of 36), 名古屋市, 23 (28 of 28) | 13 (158 of 158), 14 (83 of 83), 23 (80 of 80) |
By brand
| Brand | Restaurants | Item | Typical price | Range | Cheapest prefecture | Priciest prefecture | Gap between locations | Delivery vs pickup |
|---|---|---|---|---|---|---|---|---|
| KFC | 1,358 | Original Chicken (1 pc) | ¥330 | ¥330 to ¥330 | Tokyo | Toyama | 0% | — |
| Pizza Hut | 566 | Super Supreme (large) | ¥3,150 | ¥3,150 to ¥3,150 | Tokyo | Nara | 0% | — |
| CoCo Ichibanya | 1,183 | Pork Curry | ¥700 | ¥700 to ¥700 | Aichi | Tottori | 0% | — |
| Matsuya | 1,174 | Gyumeshi (regular) | ¥460 | ¥430 to ¥540 | Osaka | Wakayama | 17% | — |
| Sukiya | 1,968 | Gyudon (regular) | ¥480 | ¥480 to ¥480 | Ibaraki | Kochi | 0% | — |
| MOS Burger | 1,219 | MOS Burger | ¥500 | ¥500 to ¥500 | Hokkaido | Yamanashi | 0% | — |
Questions people ask
- How much does a KFC Original Chicken (1 pc) cost in Japan?
- As of 2026-10-05, a Original Chicken (1 pc) costs ¥330 at all 1,358 KFC restaurants.
- How much does a Pizza Hut Super Supreme (large) cost in Japan?
- As of 2026-10-05, a Super Supreme (large) costs ¥3,150 at all 566 Pizza Hut restaurants.
- How much does a CoCo Ichibanya Pork Curry cost in Japan?
- As of 2026-10-05, a Pork Curry costs ¥700 at all 1,183 CoCo Ichibanya restaurants.
- How much does a Matsuya Gyumeshi (regular) cost in Japan?
- As of 2026-10-05, a Gyumeshi (regular) costs ¥430 to ¥540 at 1,174 Matsuya restaurants, with a typical price of ¥460.
- How much does a Sukiya Gyudon (regular) cost in Japan?
- As of 2026-10-05, a Gyudon (regular) costs ¥480 at all 1,968 Sukiya restaurants.
- How much does a MOS Burger MOS Burger cost in Japan?
- As of 2026-10-05, a MOS Burger costs ¥500 at all 1,219 MOS Burger restaurants.
How the index works
Every day we check the menu at every US restaurant of each chain, using the same ordering app its customers use, and record each item's pickup and delivery price. Restaurants are compared on a basket of items that every full-menu restaurant of that brand sells, so a comparison is never skewed by a missing item. Restaurants with a limited menu, and prices that are clearly a menu code error, are left out of comparisons. "Typical" means the median restaurant.
Browse prices for every state and city or download states.csv and cities.csv.
Citing this data: Source: Drive Thru Index (https://drivethruindex.com), prices checked 2026-10-05. Journalists are welcome to quote any figure on this page.